by Dr. Patrick MacNamara on August 30, 2010 · 5 comments
One of the most frequent questions I receive from chiropractors venturing into the world of social media marketing is how on earth can one easily organize and manage the conglomerate of social media accounts from one interface?
Great question! And, several years ago, the answer wouldn’t have been straightforward. Outside of Ping.fm and Friendfeed, there really weren’t very many options.
For those not familiar with either service, Ping.fm is a simple service that allows users to update their social networks all at once whereas Friendfeed aggregates them into one timeline much like how RSS feeds are fed into Newsreaders.
But, as time progressed, other companies have entered the marketplace with their attempt at social media management. Popular names like HootSuite, TweetDeck, and Seesmic come to mind.
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by Dr. Patrick MacNamara on August 27, 2010 · 16 comments
On September 15, 1997, two Stanford PhD candidates, Larry Page and Sergey Brin, registered the domain name Google.com. Originally nicknamed “BackRub”, because their new system checked backlinks to estimate the importance of a site, the name was changed to Google after its name was derived from the misspelling of the word “googol”, the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle.
Google was later incorporated on September 4, 1998 at a friend’s garage in Menlo Park, California. And, as the saying goes, the rest is history.
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by Dr. Patrick MacNamara on August 24, 2010 · 5 comments
by Dr. Patrick MacNamara on August 18, 2010 · 4 comments
Any successful businessperson will tell you that their success is found in the system that runs their business. Without it, not only would they fail but chaos would ensue.
In the world of chiropractic, systems are a dime a dozen. I’ve seen systems that take chiropractors to seven-figure incomes and systems that don’t even cover personal expenses let alone business overhead.
Nevertheless, having an efficient system is paramount in today’s economy. There are just too many variables that can adversely affect your bottom line if you’re not paying attention. A proper system provides a solid foundation to grow any chiropractic practice into profitability. If you’d like to know my choice of system, please contact me and I’d be happy to share.
As more chiropractors turn to advanced technologies to run and manage their practices, one area I see many still struggle with is their appointment calendar. It doesn’t matter if they’ve purchased the most expensive office management software or downloaded it for free, chiropractic patients continue to miss their appointments while chiropractors struggle with follow-up.
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by Dr. Patrick MacNamara on August 12, 2010 · 4 comments
As a small business owner, time is money. Thus the reason for making sure the system your practice runs on is smooth and efficient to guarantee profits.
So, as an entrepreneur, you need creative ways to harness the power of technology without it burdening your current system.
Dr. Stephen Covey couldn’t have said it better when he stated, “Technology is a wonderful slave but a horrible master!”
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