If you’ve been around inbound marketing for sometime, you probably have heard the saying that content is king. Matter of fact, one of the first blog posts that I published on Next Generation Chiropractor covered this subject briefly.

But, as more chiropractors learn the value of inbound marketing — more specifically, becoming a content publisher — one of the traps I see is that content instead of what matters most becomes their primary focus.

In other words, some chiropractors have bought into the mantra without fully understanding the reason for it.
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