June 29, 2009 By 4 Comments

How to Create a Twitter-Powered Forum for Your Chiropractic Blog

post42-tweetboard-blogAs you may well be aware of, Twitter is all the rage these day. Everybody from my cycling icon, Lance Armstrong, to President Barack Obama has embraced it.

Why?

Because it allows one to easily connect with others in real-time via your computer’s browser or mobile phone.

If you’re new to Twitter and are looking for tips on how to use Twitter effectively, I recommend you visit Grant Griffith’s blog and read through his excellent resource titled 30 Days of Twitter Tips and Hints. Once digested, you’ll be well on your way to becoming a well-informed Twitter user.

If you’ve been around Twitter for awhile, then the next step is to implement Twitter into your blog. There are several ways to do this but my personal NEW favorite is to thread Twitter conversations into my own blog to stimulate conversations and produce a more forum-like atmosphere.
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June 25, 2009 By 1 Comment

The Secret to Successfully Using Social Media as a Chiropractor

Okay, first of all, let’s get one thing straight — this post is NOT a long direct-response advertisement to get you to buy some cheesy product or infomercial. Just because the headline is enticing doesn’t mean I’m trying to sell you anything.

Quite frankly, I get pretty tired of that type of sales approach. I mean, come on, how many pages of copy does one really need to read before understanding what they’re trying to sell?

20? 40? 75? (Yes, I’ve seen them written that long!)

How about 1?
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June 23, 2009 By 4 Comments

2 Ways to Resurrect Your Chiropractic PowerPoint Presentations

In today’s health care arena, educating the public, prospect and patient on the benefits of chiropractic care is an absolute must. If you’re not actively involved in the process, you’re committing practice suicide.

Fortunately, technology gives chiropractors many options beyond the simple dry erase board. One of those options is PowerPoint.

Obviously, if you run Windows, Microsoft has your product. However, if you’re on a Mac, Apple’s Keynote software is unmatched.

Even though this post isn’t a review of the aforementioned products, suffice it to say that Keynote has the upper hand when producing simple, elegant and visually-stunning presentations right out of the box.
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June 18, 2009 By 7 Comments

How to Use Your New iPhone 3GS to Promote Your Chiropractic Practice

Tomorrow, June 19, is the release date of Apple’s third generation iPhone, the iPhone 3GS. Being an early-adopter, you can bet your last dollar that I’ll have one in my hands tomorrow by sun down.

Having owned an iPhone since its inception, I’ve had plenty of time to explore its strengths and weaknesses.

One of its greatest features is the ability to download, install and use various third-party applications. However, with so many offered now through Apple’s App Store, it’s becoming increasingly difficult to choose which ones provide the best value regardless if they are free or not.

In today’s post, I’d like to share with you several applications that you can use to quickly update your social media accounts while on-the-go or between patients. They’ll make your time much more productive while simultaneously allowing you to promote your practice.
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June 16, 2009 By 1 Comment

How to Build a Better Chiropractic Blog in 31 Days

Let’s say that you’ve been reading my blog since its inception. If so, you should be standing on solid ground in regards to the purpose of blogging and how to set one up for your chiropractic practice.

If not, I recommend you take the time and go back through the archives. Start with the very first post and read forward. For the month of April, I purposely wrote the content to build on top of each other. So, if you invest the time, you’ll walk away with a deeper understanding of blogging and social media.

However, if you have been an avid reader, have applied the information to real life and have launched your own blog, then let’s talk about how to build a better chiropractic blog in 31 days.
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June 12, 2009 By 4 Comments

The Purpose of Social Media for Chiropractors

As I was monitoring my Twitter timeline this morning, I noticed a tweet by another chiropractor that said the following:

“I am still not sure what the purpose of these social media sites is.”

I was pleased to see an immediate answer to his tweet by a fellow chiropractor that stated:

“Social media is what you make of it. For a chiropractor, use it to build relationships, promote your services, and education.”

Excellent tweet and to the point!

Social media is what you make of it. It’s just like anything else. If you want to see huge returns from it, then invest time in learning how to effectively and efficiently use it.
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June 10, 2009 By 2 Comments

How to Create Professional Videos for Your Chiropractic Practice

post36-animotoHave you ever wondered how you could communicate the chiropractic message in a more efficient and professional manner?

How about your weekly health talks or orientation classes? Wouldn’t it be great to be able to distribute them in both DVD-quality as well as online video?

How about spicing up your website or blog with video?

Or, causing an email newsletter to go viral simply through a few minutes of video footage embedded within the email?
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June 9, 2009 By 6 Comments

New Promo Video for NextGenerationChiropractor.com

Yesterday I put together a short promo video for my About page. Since it’s still shiny and new, I thought I’d share it with you, my loyal readers, first. Enjoy!

Well, what did you think? If you get a chance, drop me a thumbs up or thumbs down within the {comment} section below. I’d greatly appreciate your input!

June 8, 2009 By Leave a Comment

Why I added @NextGenChiro as Another Twitter Account

twitter_ngc_post_image_2Over the weekend, I signed up for another Twitter account, @NextGenChiro. Many of you direct messaged me asking what happened to @DigitalChiro. So, instead of trying to explain my reasons within 140 characters, I decided to write a post about it.

For starters, nothing happened to @DigitalChiro. It is doing just fine and isn’t going anywhere. It has a distinct purpose, is growing at a healthy rate and will remain one of my most active accounts.

To find out where it’s heading, remain a follower. I’ll be unveiling some very cool and exciting things within the near future that will truly benefit your chiropractic practice. So, stay tuned!
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June 5, 2009 By Leave a Comment

How to Effectively Use Facebook for Your Chiropractic Practice – Part 5

post34_facebookNow that you’ve been introduced to Facebook Pages, it’s time to focus on Facebook Groups.

“What’s the difference?”, you ask.

Well, for starters, unlike Pages which can be seen by the general public, you’re required to have an account with Facebook in order to access them. However, once signed in, you can join up to 300 groups and create up to 200 groups related to whatever topic you choose.

In other words, Groups can be based around shared interests, activities, or anything you like. The Groups application page displays your recently updated groups as well as groups your friends have joined recently.
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