Today’s post will conclude my series on how to safeguard your chiropractic practice in a Web 2.0 world. Before we move forward, I want to reiterate a point that was made by one of my readers, Dr. John Heins, in the comments section of yesterday’s post.

He said regarding social media and these strategies,

“Sure, it’s alot of work but anything worth doing always is!”

I couldn’t have said it better!

It doesn’t matter if you’re an entrepreneur, athlete, parent, spouse, et cetera. If you want to be successful in any endeavor, it WILL require work.

Furthermore, if you don’t work toward these strategies, it’ll be you that misses out on the tremendous opportunities that they provide. So, I encourage you to do whatever it takes to get your practice online.
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Hopefully by now, you’ve had a chance to digest the last two posts. If not, it would serve you well to go back and read them. Strategy One was discussed in Part 4 and Strategy Two was discussed in Part 5.

Before we move further, let’s go ahead and list the first two out of five strategies on how to safeguard your chiropractic practice in a Web 2.0 world. They are as follows:

Strategy #1: Start a Blog
Strategy #2: Start Using Social Media Networks

Now, for those of you who are already utilizing the first two strategies, I’d like you to take a moment to share your thoughts, opinions and comments on how these two strategies have impacted your chiropractic practice.
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In yesterday’s post, I introduced the first of five bedrock strategies to safeguard your chiropractic practice in a Web 2.0 world. For many of you, it probably wasn’t a surprise that blogging is number one since I’m so adamant about its use.

Furthermore, if you’re a consistent reader of this blog, the second strategy shouldn’t be life shattering either — start using social media networks TODAY!
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So far, we’ve covered the importance of using a solid system and having the right mindset to achieve optimal success in practice. Even though the aforementioned are absolutely essential, they’re not the only two pieces to the foundational puzzle.

However, the focus of this blog isn’t one of business systems, practice management or personal development. Its focus is solely to train chiropractors on how to effectively use social media.

So, with that said, it’s time to switch gears and get into the meat of this series — how to safeguard your chiropractic practice in a Web 2.0 world.
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In my last post, we discussed the importance of having an efficient system in order to manage, grow and maintain a successful chiropractic practice. If chosen correctly, it should provide a complete turnkey method and many years of prosperity.

However, just because your system is rock solid doesn’t mean that your life will be perfect. As an entrepreneur, you have to strive for new levels in every area of your life.
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Before we dive further into this series, let me preface by saying that many aspects of one’s practice needs to be in order before you can seriously consider benefitting from an online presence.

For a chiropractor, it simply isn’t good enough to be the best adjuster in the world. If you don’t know how to run the business aspect of your practice, you won’t be in practice for long.

Furthermore, every successful business depends on an efficient system. It’s the system that’ll take you to new levels of profitability and success.

If your current system is hindering your growth, it’s time to find a new system that’ll aid in breaking through the glass ceiling. But, since there are literally hundreds of systems out there, deciding on which system to incorporate can be a daunting task.
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The age that we live in today is unparalleled. Never in the history of mankind has information been so readily available.

Case in point, take a look at these startling statistics taken from a video created in 2008 by researchers Karl Fisch, Scott McLeod and Jeff Brenman:

The top 10 in-demand jobs in 2010 did not exist in 2004.

We are currently preparing students for jobs that don’t yet exist using technologies that haven’t been invented in order to solve problems we don’t even know are problems yet.

The U.S. Department of Labor estimates that today’s learner will have 10-14 jobs by the age of 38.

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