October 30, 2009 By 7 Comments

How Delicious, Digg, Reddit, StumbleUpon and Technorati Help Grow Your Chiropractic Blog

post72-bookmarkIf you’re new to blogging, one thing you’ll quickly realize is that if you don’t attract readers and increase traffic, you’ll be writing as a hobby instead of for your business. Consistent readership and increased traffic is vital to the growth, health and longevity of your chiropractic blog. Besides, there’s nothing more frustrating than writing what you consider as the world’s best blog post, publishing it and then anxiously awaiting for the myriad of comments to come pouring in only to be disappointed by the sheer silence on the other end.

So, one question that remains constant in new bloggers’ minds is how does one attract readers and build traffic?
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October 29, 2009 By 2 Comments

What’s the Difference Between a Traditional Website and a Blog?

website-vs-blogOver the last few months, I’ve been asked more times than I can remember what the true difference is between a traditional website and a blog. So, instead of repeating myself ad nauseum, I decided to do a quick video blog post to answer this question to the best of my ability.

In addition, I also recommend that you read the following blog posts that’ll drive home the concepts of Web 2.0, blogging and inbound marketing strategies:

Enjoy!
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October 20, 2009 By 22 Comments

Why Your Chiropractic Blog SUCKS and What to Do About It

blog-sucksBefore we dive into today’s topic, let’s review some startling statistics. According to Richard Telofski, Principal Consultant of a New Jersey based social media research company, “Less than one percent of American chiropractors blog and, of those that do, over one-third of chiropractor blogs are inactive and look like sad puppy dogs abandoned by the side of the road. Blogging as a marketing tool is not regarded seriously by America’s chiropractors. In fact, their absence from blogging is just downright astounding.”

The above quote was the catalyst that propelled me forward to start next generation chiropractor. I was not only shocked by the statistics but also oblivious to reality. Being a techno geek, my world has always revolved around computers, the Internet and technology. I am what Geoffrey Moore calls an early-adopter. Therefore, I naively assumed everyone used and benefitted from technology. Boy was I wrong!
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October 15, 2009 By 1 Comment

Why Chiropractors Need to Join Blogging Chiros

rss_256Over the last few months I’ve been busily working on several projects that are aimed toward helping chiropractors grow their practices through the use of blogs and social media. One of these projects consists of a members-only site that’ll literally walk chiropractors through the process of not only starting a blog but actually profiting from it.

Although technology is advancing at a blistering pace and social media is taking the world by storm, most chiropractors are still not actively participating in this new world. They either catch themselves sitting on the sidelines confused or jump in not knowing which direction to run.

Whichever the case, the sad truth remains that chiropractors are missing a huge opportunity to not only connect with prospects that desperately need chiropractic services but also whom are looking for solutions to their chiropractic healthcare needs. Thus the reason for Blogging Chiros.
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October 7, 2009 By 5 Comments

How to Feed Your Chiropractic Blog Posts into Twitter Using Twitterfeed

Using a blog to spread the word about chiropractic and your chiropractic services is one of the smartest things you can do today online as a practicing chiropractor. By harnessing the power of a blog, you can gradually establish yourself as the expert within the chiropractic field for your local community.

In my previous post, I presented a screencast that demonstrated how a blog should become the central hub for all of your online activities. I also covered the importance of leveraging the power of social media networks like Facebook, Twitter and YouTube. If you haven’t taken the time to view this informative screencast, I highly encourage you to do so.
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October 5, 2009 By 14 Comments

Chiropractic Marketing: Are You an Inbound Chiropractic Marketer?

Do you know the difference between inbound and outbound chiropractic marketing?

If not, then I encourage you to watch today’s screencast.

The information provided should stimulate your creative thought as well as encourage you to get serious about your inbound chiropractic marketing campaigns and strategies.

Once the screencast concludes, please take the time to share your thoughts with others. There are two ways that you can do so:
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October 1, 2009 By 2 Comments

Why Chiropractors Need to Signup for Grant Griffiths' New Series

31days-kickbutt-150x150From time to time, I come across a series of blog posts that transform my thinking and renew my passion for blogs and blogging. For instance, the two most recent that come to mind have been 28 Days to Build a Successful Blog by Grant Griffiths of Blog for Profit and 31 Days to Build a Better Blog by Darren Rowse of ProBlogger.net.

Among the two, Grant Griffiths just started another series that you absolutely DO NOT want to miss. It’s called 31 Days to Kick Your Blog in the Butt.

If you’ve applied anything I’ve been writing about over the last several months and are now ready to take your blog to the next level, you simply can’t afford to miss his series for the month of October.
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