November 27, 2009 By 6 Comments

7 Social Media Books Every Chiropractor Should Read

7-booksIn the spirit of Black Friday, I’ve compiled a list of seven must read social media books for chiropractors. However, instead of reinventing the wheel, I figured I’d leave the reviews to Amazon.com’s Editorial Review panel.

Before you read the list, please understand that it doesn’t matter if you’re just getting started in social media or consider yourself a seasoned pro, I guarantee that you’ll greatly benefit from each one of these books.

They’ll not only educate and inform but will equip you with the latest information regarding the use of social media and content marketing.

Since content marketing is the new currency of business, it’ll serve you well to not only study these books but put their strategies into action.

So, without further ado, here’s the seven social media books every chiropractor should read:
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November 25, 2009 By Leave a Comment

Why Thanksgiving Should be a Daily Attitude Instead of a Yearly Holiday

Thanksgiving was never meant to be shut up in a single day.
– Robert Caspar Lintner

thanksgivingI love Thanksgiving! For me, it’s a lazy day spent with family, food and fellowship. Matter of fact, it’s provided me with some of my most memorable family times — times that I cherish and think about often.

Even though the day’s fun, it’s also spent reflecting on countless blessings. Just the sheer numbers amaze me proving once again how good our gracious Lord is.

But, the spirit of Thanksgiving shouldn’t be bound to one day. It should be incorporated within every day no matter how small or insignificant the blessings may seem.

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November 23, 2009 By 15 Comments

How Chiropractors Can Lead America’s Wellness Revolution

color pillsTwo weekends ago, I had the privilege to speak to a large group of chiropractors in St. Louis about blogs and social media. The purpose was to educate and inform chiropractors on how to use blogs and social media networks to grow their practices.

The presentation was geared toward beginning bloggers and fairly basic in concept. Nevertheless, I was still surprised at how few chiropractors understood what I was talking about.

Simple terms that have been around the Internet for at least ten years were causing multiple and sporadic cerebral subluxations!

To build a case for the use of blogs and social media, I always start my presentations with ample statistics.

For example, take a look at these stats regarding Facebook:

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November 12, 2009 By 4 Comments

How to Connect Your Twitter Account to Your LinkedIn Profile

twitterinThis past Monday, November 9, Reid Hoffman, Co-founder of LinkedIn, and Biz Stone, Co-founder of Twitter, announced the ability to update your LinkedIn status through Twitter.

For many, this is great news!

Why?

Because it liberates the end-user from having to login to their LinkedIn profile just to make status updates. The benefits from a business-to-customer as well as business-to-business standpoint are significant simply due to the fact that Twitter is one of the most utilized social media tools available today.

To watch the announcement and gain insight on how to activate your LinkedIn account via Twitter’s API, watch the following video:
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November 10, 2009 By 4 Comments

Chiropractic Marketing: There’s a Tweet for That!

app-for-that-smallSince the launch of Apple’s iPhone, we’ve been inundated with the message, “There’s an App for that!” And, after visiting iTunes, one has no doubt believing their statement. As of today’s post, there are over 100,000 Apps now available in the App Store.

One sector that’s driving App development is social media. Case in point, look how many Apps are available just for social media networking. It’s not only mind-boggling but proof positive that social media is here to stay.

As a chiropractic entrepreneur, it’s your job to be cognizant of change. As new ideals come down the pike, you should have enough executive intelligence to either implement them or move on toward the next big thing.
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November 4, 2009 By 4 Comments

Using Screencast and PowerPoint to Grow Your Chiropractic Practice

Movies_256x256Recently I was asked by several chiropractors if I would be willing to write a blog post on how to create a custom chiropractic marketing video using screen capture and PowerPoint presentation software. So, instead of writing a text-based tutorial, I thought I’d highlight several companies and their software through my own screencast.

But, before we get started, let’s take a look at what Wikipedia has to say about screencast and screencasting:
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November 2, 2009 By Leave a Comment

A Beginner’s Guide to Blogging for the Practicing Chiropractor

ebook-imageIn two weeks, I’ll be speaking to a fairly large group of chiropractors on the importance of blogging and social media to grow their practices. In preparation, I’ve put together a short ebook that lays the foundation for beginning bloggers.

If you already have a blog, then this ebook isn’t going to be earth-shattering. Nevertheless, I’d encourage you to TWEET this post, bookmark it on various social bookmarking sites and spread the word to other colleagues who aren’t blogging to go ahead and grab their FREE copy.
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