Recently I was asked by several chiropractors if I would be willing to write a blog post on how to create a custom chiropractic marketing video using screen capture and PowerPoint presentation software. So, instead of writing a text-based tutorial, I thought I’d highlight several companies and their software through my own screencast.
But, before we get started, let’s take a look at what Wikipedia has to say about screencast and screencasting:
A screencast is a digital recording of a computer screen output, also known as a video screen capture, often containing audio narration. Although the term screencast dates from 2004, products such as Lotus ScreenCam were used as early as 1994.
Early products produced large files and had limited editing features. More recent products support more compact file formats such as Adobe Flash and have more sophisticated editing features allowing changes in sequence, mouse movement, and audio.
Just as a screenshot is a picture of a user’s screen, a screencast is essentially a movie of the changes over time that a user sees on his monitor.
The power of a screencast can’t be overstated. Once you learn how to use the software, you can produce a plethora of educational material, video patient testimonials and chiropractic marketing tools that can easily be mass distributed via the Internet through companies like TubeMogul.
Also, it’ll help increase your SERPs via Google if you add the content to your YouTube channel.
So, take the time to learn about screencasting and put the technology to use to help grow your chiropractic practice.
In closing, here are the web addresses for each company mentioned in the video:
1. Camtasia Studio
2. iShowU
3. Screenflow
4. Screenr
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{ 5 comments… read them below or add one }
I’ve been waiting for that one! Great Stuff Dr MacNamara ! Thanks for Sharing. I see I have more work to do
!
I am really looking forward to
If you’re a Chiropractor I really suggest you sign up! Since less than 1% of the profession is Blogging to Market their Practices, you will be way ahead of the curve!
I’ve been waiting for that one! Thanks for Sharing Dr. MacNamara.
I see I have more work to do
! I am really looking forward to Blogging Chiros. If you are a Chiropractor I suggest you sign up! Since less than 1% of our profession is using Blogging to market their practices you will be ahead of the curve.
Dr. Heins :: Glad you enjoyed it! Also, I appreciate the plug for Blogging Chiros. I’m really excited about the launch but still have a great deal of work to finish before it goes live.
Thanks for sharing. Every time I come to your website, I learn something new.
Ken Whidden, DC
Emerald Coast Chiropractic
Dr. Whidden :: Thanks for stopping by! And, if you’re not learning, I’ve failed with the purpose of this site. Glad to hear it’s making a difference.