January 27, 2010 By 3 Comments

5 Lessons Chiropractors Can Learn from Apple Products like the iPad

If you haven’t heard already, today was Apple’s first major media event of 2010. It was held at 10 a.m. Pacific Time at San Francisco’s Yerba Buena Center for the Arts Theater. And, yes, I was tuned in like a kid on Christmas morning!

To be honest, you’d have to be living under a rock to have not heard about Apple’s iPad. It’s been all the rage amongst analysts, speculators and rumormongers. And, rightly so considering Apple’s successful history of launching products into the stratosphere through dramatic suspense caused by their code of silence!

Nevertheless, this go around I even got in on the mix. Matter of fact, I updated my Facebook status with the following:
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January 25, 2010 By 7 Comments

How to Bring Your Chiropractic Patient Education into the 21st Century

With technology advancing at such a blistering pace, it sometimes seems impossible to keep up. From software updates to social media networks, a day doesn’t go by where innovation rests.

As an entrepreneur, one of the keys to success in this new digital world is to not only be cognizant of change but also be willing to adapt, test and then implement when the technology makes your life more efficient and effective.

One of the areas I believe chiropractors have either ignored or missed is video conferencing. Companies like Skype, WebEx, and ooVoo make it insanely simple to connect with patients in a new and fresh way.
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January 22, 2010 By 2 Comments

5 Examples of Videos that Went Viral Thanks to YouTube

One of my goals for 2010 is to schedule more rest and relaxation. Not because I’m lazy and looking for the easy way out but rather the opposite — I tend to work excessively.

Now, don’t get me wrong, being melancholy is great! But, if I didn’t have a sanguine wife to help balance my personality I’m not quite sure how I’d still have my sanity.

You see, melancholies are perfectionists. And, it’s in our nature to neglect rest. So, as we are trying to create our perfect worlds, if anything gets out of place, we spend an insane amount of time trying to reorganize it.

So, today I decided to stop and smell the roses.

Instead of writing a serious post on blogs, social media and content marketing, I thought just for fun I’d share with you five videos that went viral via YouTube.
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January 20, 2010 By 4 Comments

Why Using the Rule of Three in Your Chiropractic Presentations is Smart

Next Wednesday, January 27, marks another special media event by my favorite Fortune 500 company, Apple. Although I’m really looking forward to what Steve Jobs and company have up their sleeves, my purpose today isn’t to bore you with rumors and speculations of their game changing technology.

Instead, I’d like to provide you with Steve Jobs’ 2005 Stanford Commencement Address video.

Even though I have watched this before, I was encouraged to review it again after reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo.
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January 18, 2010 By 8 Comments

3 Mistakes to Avoid When Building Your Chiropractic Brand Online

In today’s business world, it’s common knowledge that having an online identity is a must. If you’re not online, you’re not being seen.

But, for those naysayers and late-adopters who think that being online is irrelevant, take a look at these numbers:

In November of 2009, Google powered around 9.5 billion searches just from the United States alone. If you throw in Bing’s and Yahoo’s numbers, an additional 4 billion searches were generated bringing the grand total to 13.5 billion searches. And, remember, those numbers only represent the United States!

So, if 13.5 billion searches were done by a population of around 304 million, doesn’t it stand to reason that you’d have a better chance of being found online than in some antiquated phone book?
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January 14, 2010 By 3 Comments

Social Media Marketing for Chiropractors: Is There a ROI?

Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.

Today, I’d like to revisit that post but in a different way. Instead of writing about the power and purpose of social media, I thought I’d provide a short video that demonstrates the return on investment both large and small companies are experiencing through this marketing phenomenon.

As you watch it, pay close attention to the particular companies featured and how they’re using social media marketing to grow their businesses.

For example, one of the stats that impressed me was the one involving Ford Motor Company. According to Qualman, Ford was the only United States automobile manufacturer out of the Big Three that didn’t ask for government bailout money while at the same time had been actively budgeting 25% of their marketing dollars into social media marketing.
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January 13, 2010 By 16 Comments

Why Chiropractors Need to Become Content Publishers

Over the holidays, I re-read a book by Joe Pulizzi and Newt Barrett titled Get Content Get Customers. If you haven’t read this book, then I highly encourage you to do so.

In essence, the book maps out very specific inbound marketing strategies that any chiropractor can successfully implement.

Plus, as an added bonus, it provides multiple case studies from various-sized businesses who are succeeding with their approach.

Without spoiling a great read, the bottom line is this — if you want to succeed in today’s marketplace, you’ve got to become a content publisher.

Now, I know what you’re thinking. You’re probably wondering why in the world should a chiropractor be concerned with content and how does one successfully market that content?
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January 11, 2010 By 13 Comments

How to Tweet Your Chiropractic Blog Posts Using Google’s Feedburner Socialize Option

I‘ve been a big fan of Twitterfeed for quite some time. Matter of fact, it was the main way I fed blog posts into Twitter’s timeline.

Did you notice I said was?

You see, Google recently added the same option within their Feedburner service and it rocks!

Don’t get me wrong. It doesn’t have too many more features than Twitterfeed but just having the ability to link everything up within Google makes my life easier.
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January 7, 2010 By 2 Comments

Respected Chiropractic Leader, Thomas A. Owen III, Launches His Blog for Chiropractors

Boy, oh boy, do I have a treat for you! Today I’m honored, humbled, privileged, and absolutely thrilled to introduce to you one of the most influential chiropractic leaders of our time, Thomas A Owen III.

As many of you are aware, I’m extremely passionate about blogging. Not just for the sake of blogging but for the power it provides the chiropractic profession to spread our much needed and timely message. Currently, no other platform can compete with a blog’s simplicity, cost-effectiveness and reach.
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January 5, 2010 By 2 Comments

Don’t Walk, RUN! Blogging Chiros is Now Accepting Your Membership!

You’ve asked for it and now you’ve got it! The long awaited membership site that trains chiropractors on how to effectively use blogs and social media to grow their practices is NOW OPEN!

The reason I say don’t walk but run is because membership is on a first come, first served basis. Once all seats are filled, the doors will shut and stay shut until further notice.

Another advantage of becoming a charter member is subscription costs will never be this low again. So, if you want to lock in on the savings for the life of your membership, then sign up TODAY!
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