Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.

Today, I’d like to revisit that post but in a different way. Instead of writing about the power and purpose of social media, I thought I’d provide a short video that demonstrates the return on investment both large and small companies are experiencing through this marketing phenomenon.

As you watch it, pay close attention to the particular companies featured and how they’re using social media marketing to grow their businesses.

For example, one of the stats that impressed me was the one involving Ford Motor Company. According to Qualman, Ford was the only United States automobile manufacturer out of the Big Three that didn’t ask for government bailout money while at the same time had been actively budgeting 25% of their marketing dollars into social media marketing.

Another great example features wine connoisseur, Gary Vaynerchuk of Wine Library TV.

You’ll be absolutely amazed at what he’s been able to accomplish for both his family owned liquor store and himself through the power of social media networking.

Matter of fact, his recent book titled Crush It! is not only one of the best books in bookstores today but is also a New York Times bestseller.

Any serious entrepreneur needs to grab a copy of his book and read it from cover to cover. It’s full of encouragement and tips on how, what, where and why to get started within social media.

Also, if you’ve been struggling with following your passion and dreams, his book will help catalyze your dreams and crush your fears.

But, before I spoil the message of this powerful video, I’ll stop there and allow you to enjoy it!

Question: After watching, what successes have you experienced since implementing an inbound marketing strategy? If you haven’t yet, isn’t it time to start?

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Tagged as: business, chiropractic, chiropractor, demonstrate, erik, erik qualman, ford motor company, gary vaynerchuk, health, manipulative therapy, marketing, medicine, revision3, rois, short video, Social Media