Next Wednesday, January 27, marks another special media event by my favorite Fortune 500 company, Apple. Although I’m really looking forward to what Steve Jobs and company have up their sleeves, my purpose today isn’t to bore you with rumors and speculations of their game changing technology.
Instead, I’d like to provide you with Steve Jobs’ 2005 Stanford Commencement Address video.
Even though I have watched this before, I was encouraged to review it again after reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo.
Mr. Gallo does an excellent job of providing the reader with techniques and skills needed to pull off any presentation in true Steve Jobs fashion. Matter of fact, one of the main formulas Gallo focuses on is the infamous rule of three.
Steve Jobs is a master of the rule of three. Every Apple event, keynote address or other media event that I’ve seen him lead has had the rule of three operating in full force.
So, just like anything else, if you want to become a master of public speaking, you should obviously study people who are. I can’t think of anyone else that does a finer job than Steve Jobs.
To drive home my point, watch, listen and learn from the master. Not only is the message genius, but you should walk away with good notes that you can apply to the next presentation you give on chiropractic. Enjoy!
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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{ 4 comments… read them below or add one }
Great information here, I would also suggest to chiropractors that they attend and join a toastmaster’s group to become better public speakers.
Dr. Sullivan :: That’s a given! Thanks for your input!!
I’ve seen this video and really enjoyed it.
Another good presentation set of rules to live by is from Guy Kawasaki in his book The Art of the Start. It’s the 30-20-10 rule. 30 point font, 20 minutes long, 10 powerpoint slides.
Dr. Harshe :: Another excellent resource!
Of course, Guy Kawasaki was essentially mentored under Steve Jobs when he was hired by Apple to become their product evangelist. So, I’m assuming most of his presentation styles were picked up while at Apple.