Over this past weekend, I had the wonderful privilege of speaking to a fairly large group of both chiropractors and chiropractic assistants in Atlanta, Georgia.
As always when I address this crowd, the audience was not only a pleasure to speak to but the presentation was well received. For that, I’m forever grateful!
Obviously, my focus was on how to use blogs and social media networks to help grow their chiropractic practices. However, during the first part of my presentation, I spent a considerable amount of time discussing the four truths every chiropractor should know about social media marketing.
My purpose — to help chiropractors understand that it takes patience, time, and perseverance to build their presence online.
You see, without a proper understanding of these four truths, one can make the wrong assumption that social media marketing doesn’t work. If that occurs, it can derail any legitimate attempts at building a successful brand online.
Even though my presentation was over two hours and covered other topics besides these four truths, I decided to create a screencast for all of my Next Generation Chiropractor readers which focused on the aforementioned exclusively.
With that said, please make sure you set aside at least twenty minutes for this screencast. The information is not only relevant but, as mentioned earlier, extremely important in regards to building your chiropractic brand online through social media marketing.
For a more in-depth study of these truths, I also recommend that you pick up the highly acclaimed book by Mitch Joel titled Six Pixels of Separationn: Everyone Is Connected. Connect Your Business to Everyone. It truly is one of the best books on digital marketing that I’ve read.
Now, without further ado, here’s today’s screencast. Enjoy!
Question: How long has it taken you to see results from social media marketing?
Let me know in the {comments} section below.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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{ 6 comments… read them below or add one }
Thanks Dr. MacNamara,
My experience in talking with other chiropractors is that either they think that social media is not the future and this is some fad or they expect immediate results. Thanks for post and emphasizing that this is the future of communication and you will see results over time.
Todd P. Sullivan, DC
Dr. Sullivan :: You’re welcome. And, if you get a chance, any colleagues that don’t believe it’s part of the future or think it is some sort of fad, please refer them to this post. I’d greatly appreciate it!
Nice work! really enjoyed this screencast and has motivated me to get back to blogging!
Dr. Sooley :: Thanks for stopping by the site! And, I’m glad it stimulated you to get back to blogging.
To answer your question Dr MacNamara, for me in about a month of reading and implementing the information in this blog on How to Use Social Media to Market my practice.
I have had an increase in existing patient volume of 20% simply by connecting with them with social media. As my blog gains traction I expect the number of new patients to increase also.
The concept of Digital Marketing is About being slow reminds me of: “There is no process that does not require time” Principle#6: The Principle of Time~ DD Palmer. This I find is the truth in all aspects of life.
As “That’s all it takes really, pressure, and time.”~Steven King’s The Shawshank Redemption.
Dr. Heins :: Great input! I especially enjoyed your reminder of Principle #6. Good stuff!!