April 29, 2010 By Leave a Comment

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 10

As I wind down this series on why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice, I’d like to conclude by discussing what the ultimate goal should be when establishing a chiropractic blog.

But, before we get started, if you’re just joining the conversation I’d highly recommend that you start with Part 1 of this series and read forward so that you’ll have a better understanding and appreciation of the topic.

If you’ve kept up with each post in the series, then you’ll see how today’s topic ties everything together.
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April 27, 2010 By 7 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 9

In Part 8 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the importance of responding to commenters to help further the conversation generated by your chiropractic blog post as well as nurture the relationship for potential business.

Remember, the comment section is where relationships are established. If you don’t take good care of your commenters, you’ll not only lose readership but also potential business.

However, in today’s fast-paced world, a quick and efficient way to stay up-to-date with each comment is an absolute must. Your chiropractic business not only needs it but your prospects demand it!

So, in today’s post, I’d like to focus on several WordPress plugins and services that can make the comment section of your chiropractic blog more powerful and interactive.
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April 24, 2010 By

How to Embed HTML Code within Your Chiropractic Blog

Occasionally, I receive emails or direct messages through Twitter asking me how I embed videos or other HTML code within my blog posts.

Depending on the situation, the majority of these tasks are simply done through a wonderfully useful WordPress plugin called EmbedIt.

EmbedIt bypasses the WordPress WYSIWYG editor, which typically renders HTML code useless, and allows you to effortlessly do the following:

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April 23, 2010 By Leave a Comment

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 8

In Part 7 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, we discussed one way on how chiropractors can engage prospects through the comment section of each post.

Before we move forward, one of the most important words I used in the above paragraph is engage. If you’re not familiar with the concepts and definition of this word in relations to social media, then I encourage you to read 9 Ways to Engage Your Chiropractic Blog Prospects.

Today, I’d like to continue our focus on the comment section of your chiropractic blog. Through its proper use, you can quickly build relationships with prospects that later can become raving fans.
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April 19, 2010 By 7 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 7

In Part 6 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the reason why chiropractors should leverage the power of social media networks in order to drive traffic to their chiropractic blogs.

But before we move into today’s discussion, let’s review some of the most critical concepts presented in this series so far. They are as follows:
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April 17, 2010 By 3 Comments

How Scribe Strengthens Your Chiropractic Content

SEO Copywriting Made Simple

In this month’s series, Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I’ve covered a great deal of ground in regards to writing valuable content as well as using powerful keywords that’ll connect you with prospects through organic search.

In Part 5, I mentioned several tools you can use to strengthen your chiropractic content both for major SERPs as well as social media networks.

One of those tools is Scribe, both a web-based and WordPress plugin that analyzes the content of web pages, blog posts, online press releases, et cetera …

As mentioned on Scribe’s About page …

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April 16, 2010 By 3 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 6

blogIn Part 5 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced the reason why your chiropractic blog content must be keyword-rich and niche-specific in order to connect with the correct prospects.

I also introduced you to several tools you can use to make your keyword selection that much easier.

If you missed what I’m referring to, then I recommend you read Part 5 to get up-to-speed. If you follow the suggestions, it will make a tremendous difference in your blogging experience.

Now, as you continue to build your chiropractic blog into the asset it has the capability of becoming, remember that organic search should be your primary focus for referrals to your chiropractic blog.
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April 14, 2010 By 5 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 5

blogIn Part 4 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed why valuable content makes blogs so powerful.

If you read that post, you should understand that the combination of valuable content and Web 2.0 technologies pack a powerful punch toward getting found on major search engines like Google and Bing.

However, if you’ve missed any part of this series, then I highly recommend that you start at the beginning with Part 1 and read forward.

This will guarantee that you don’t miss out on valuable information that was written specifically to answer questions I typically receive from chiropractors regarding the use of blogs.
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April 12, 2010 By 3 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 4

blogIn Part 3 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced chiropractors to a two sentence quote by Brian Clark of CopyBlogger that beautifully summarizes the difference between social media networks and a blog.

If you missed it, Brian stated, “Social media sites are tools to be used. Blogs and websites are assets to be owned and grown.”

After dissecting Brian’s quote, chiropractors should have a better understanding on why a chiropractic blog is an asset and social media networks like Facebook and Twitter are tools used to grow the asset.

But, even though Brian’s statement is an epiphany to many chiropractors, we can’t simply stop there. We need to dive deeper to fully understand what makes a blog tick and why it is so powerful.
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April 10, 2010 By 6 Comments

Using Think to Unclutter Your Desktop

thinkAs mentioned in an earlier post, beginning today I’ll be hosting a special video series titled Screencast Saturdays every Saturday.

The purpose of Screencast Saturdays is to give chiropractors short, bite-sized video tutorials on the basics of blogging and social media networking. The length of these tutorials will be no longer than three minutes.

However, if you’re looking for longer, more in-depth videos, then check out Blogging Chiros.

In today’s screencast, I’ll feature a neat little program called Think by Freeverse. Its purpose is to help unclutter your desktop so that you can focus on the task at hand.

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