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The Future of Screen Technology

For those that know me well, following future trends in technology are not only a hobby of mine but also a passion. From Apple’s iPhone to PHP, I attempt to stay current with what’s happening right now as well as what’s coming down the pike.

Screen technology is no exception. Ever since Apple unveiled its first generation of iPhones, I’ve been fascinated with touch screen technology and its capabilities.

It was during that time that I also realized that their innovation would take computing to an entirely different level as well as pave the way for new markets and technologies.
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My Top 10 Chiropractic Inbound Marketing Blog Posts

Over the weekend I was looking over my blog’s stats that are automatically generated by the wonderful WordPress Stats plugin.

As I scanned through the results, I decided to look at the posts that have generated the most traffic since I launched Next Generation Chiropractor on April 1, 2009.

Some on the list didn’t surprise me since engagement on their topics have been extremely high. However, others were a complete shock compared to the amount of content I’ve generated since the inception of this blog. It was during that moment that I had an epiphany.
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5 Ways User-Generated Content Can Grow Your Chiropractic Practice

Maintaining a chiropractic blog is one of the smartest things you can do to get your chiropractic message out to the masses both inexpensively and efficiently. By writing content that connects and engages your target audience, you have a greater chance of winning their business once they see that you’re committed to meeting their wants, needs, and desires.

However, maintaining a chiropractic blog also takes a great deal of work. Even though today’s blogging software makes things easier than ever before, chiropractors still need to know how to select proper keywords for their niche while incorporating them strategically through their content.
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The Surprising Truth About What Motivates Us

Do you know what motivates you as an individual? What about as a chiropractor? Or, as an entrepreneur?

What about your chiropractic assistants? Do you know what motivates them?

Many of us have been trained to motivate people by rewarding them monetarily. However, as this short video presented by Daniel Pink, author of Drive, points out, that doesn’t always work as we expect.

Matter of fact, this cleverly done video ingeniously and creatively argues the surprising truth about what motivates us. Watch and allow your paradigm to shift.
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3 Secrets Chiropractors Must Now Use For Internet Marketing Success

top-secretAs more chiropractors discover the power of the Internet to market their chiropractic practices, many of them are still clueless on how to build a dominating presence online.

Instead of learning how to generate massive traffic to their sites, they signup for website packages that look pretty, incorporate 3-D spinal images, and promote chiropractic in terms that only chiropractors understand. 

Then, after spending insane amounts of money on all of this “cutting-edge” technology, they scratch their heads wondering why their site doesn’t generate traffic let alone new patients.

However, chiropractors that pay attention to how real businesses profit from this new media will not only thrive within their brick and mortar establishments but also online. 

So, in today’s Digital Age, how is this accomplished?
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How to Schedule Old Multiple Blog Entries Under One Minute Using MarketMeSuite

This is a guest post by Dr. Eduard Burt of San Leandro, California.

This is a step-by-step approach on how to use MarketMeSuite platform promoting your old blog post under one minute.

  1. Select an old post from blog and copy and paste a headline into you MarketMeSuite platform.

  2. Copy an URL of the same blog post and paste it into your MarketMeSuite platform right next to a headline.

  3. Use URL shorten on MMS – it will shrink your old URL into bit.ly short URL extension. This will allow you to keep your tweet under 140 characters.

  4. Copy Headline with Bit.ly extension of your URL blog Post from MMS platform and paste it into blank WORD page or any other word processing application.

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What Twitter’s Redesign Means for Chiropractors

Yesterday Twitter announced that it would start introducing a new web interface for all users over the next few weeks. For those that missed it, allow me to walk you through the significance of their change and how chiropractors can use it to their advantage.

For starters, every chiropractor should be using Twitter. It’s not only free, ranks #10 on Alexa’s topsites list, but also is an important cog in the inbound marketing wheel.

Remember, social media sites are tools to be used whereas a chiropractic blog is an asset to be owned and grown. By using them correctly, chiropractors can increase traffic to their sites without relying solely on organic search.

If you’re needing more help with the above concept, then I encourage you to read How to Use Twitter to Build a Chiropractic Audience and 10 Twitter Tips that will Transform Your Chiropractic Tweets.

If you’re already using Twitter and are up-to-speed with how to use it, let’s examine the new changes that are coming down the pike.
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How to Receive My Weekly Blogging Tips

Blogging platforms like WordPress make it easy for readers to consume content however they desire. 

For example, Next Generation Chiropractor offers timely updates via blog posts which are then fed to its RSS feed, Twitter timeline, Facebook Fan Page, and Linkedin profile page. 

In addition, readers can subscribe to updates via email either through an opt-in form or RSS subscription.

What’s the difference?
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How to Promote Your Chiropractic Blog Offline

This is a guest post by Dr. Jon P. Heins of Belvidere, New Jersey.

Before I ever started using a blog and social media to market my chiropractic practice I used direct mailings. I’d pick a topic or condition of the month, create a postcard or newsletter around the condition, and have my office manager mail it out to our existing patients and certain individuals in the community. I’ll give you a good example of whom I’m referring to a little later in this post.

Then, when I found Dr. MacNamara’s blog Next Generation Chiropractor via a Twitter search I immediately got the concepts of inbound marketing, blogging, and connecting with patients and prospective patients with social media sites like Facebook and Twitter. Since, I’ve been doing this all along but in paper form via direct mailings.

So why should you tie them together?
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Why No One is Reading Your Chiropractic Blog

This is a guest post by Dr. Jon P. Heins of Belvidere, New Jersey.

You’ve done the hard part by designing and launching your chiropractic blog. And, if you were smarter than I was, you let Dr. MacNamara’s company Chiropractic Blog Designs do all the hard work instead of learning about HTML, CSS, PHP, and SEO yourself.

You’ve written and published a post at least once a week and now Google has started to index your site. You’ve even got that elusive page one ranking for your niche specific keyword terms. Yet no one is either clicking on your blog posts or they’re clicking but bouncing right off.

The reason why this is probably occurring is because your posts are either not what people were looking for or they’re nothing more than a sales pitch.
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