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3 Infographics That Support Linking Mobile To Local

MobileIf you recall, on December 15, 2010, I announced in my post titled Why Thinking Mobile to Market Local is Smart for Chiropractors that I’d be shifting some of my focus away from just blogging and social networking to local mobile marketing. My reason — chiropractic mobile marketing is the link to effective local marketing.

Here’s a recap of the equation I suggested you follow:

A Strong Web Presence + Locally-targeted Mobile Marketing Campaigns + Consistent Offline Ads that are Linked to Your Web Presence = Effective Local Marketing
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The Growth of Mobile: Stats and Figures That Will Shock You

During my continual research and study, I ran across another exceptional video that summarizes the staggering growth of mobile.

The good news is that it isn’t over an hour long! ;-)

Matter of fact, it’s only around three minutes in duration but provides some great stats on why small business owners should start thinking mobile for local marketing.

In addition, I’ve provided a few charts and graphs to help drive home the point. So, before you click that play button, take a look at the following charts:
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Eric Schmidt at Mobile World Congress

To help expand your concepts and shift your paradigms, today I’d like to share with you Google’s vision of the mobile future as presented by Eric Schmidt at the 2010 Mobile World Congress.

Yes, there’s not a great deal of text content included with today’s post but I figured this presentation will give you more than enough information to see where things are heading.

Listen up! If you want to dominate locally, you must start building a strong web presence via a blog, optimize it for mobile users, and link it locally through services like Google Places.

In short order, I’ll show you how to incorporate the latter part of the aforementioned so that you can start connecting the dots. In the interim, sit back and enjoy the presenation …
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Genbook Hassle-Free Online Chiropractic Appointment Scheduling

Genbook ChiropractorsBack in August 2010, I wrote about an online appointment scheduling company called Snirk. Even though it was in beta, I wanted to expose chiropractors to Snirk’s concepts and shift their paradigms to more online tools opposed to antiquated ones.

Since then, I’ve been on the look out for the very best online scheduling software available to us chiropractors today. And, believe it or not, I think I’ve found it.

It’s called Genbook.

As their website states, Genbook provides sophisticated yet easy-to-use online appointment scheduling software for small businesses to help grow their revenues by turning website visitors into confirmed appointments.
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Chiropractic Mobile Marketing Is The Link to Effective Local Marketing

“There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for land-line phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. … and fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented” — Eric Schmidt, CEO of Google

If you scanned over the above quote, go back and read it at least two more times slowly to allow the stats and concepts to sink in.

Aren’t they staggering? What other industry do you know that’ll grow by an estimated billion within the next few years? How about market penetration? Do you know of any product, service, or company for that matter that has penetrated 80% of the countries in the world within 16 years? I can’t think of one outside of the mobile industry.

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5 Facebook Tips for Chiropractors

Facebook PageSince over 500 million people currently use Facebook, I assume most chiropractors have at least heard of this hugely successful social media network regardless if they utilize it or not.

For those that are innovators and early adopters, today I’d like to give you 5 Facebook tips that’ll help more easily market your chiropractic practice.

But, before I do, allow me to interject a prediction for 2011.

I hinted about it in an article I published at the close of 2010 titled Why Thinking Mobile to Market Local is Smart for Chiropractors and will spend more time and energy driving home its point throughout the New Year.

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MarketMeSuite 3 Will Change Internet Marketing For Chiropractors

Last August, I published an article that describes how MarketMeSuite helps chiropractors easily market chiropractic. I pointed out its main features, explained how it helps automate one’s marketing message, and shared some additional thoughts on why I’ve been a loyal user of MarketMeSuite before it even hit version 1.0.

Today is no different. MarketMeSuite, developed by PieDog Media, is still hands down the best Internet marketing tool I’ve seen and used. It takes the challenge out of distributing your content and helps you stay laser-focused on your target audience.

And, as an innovator, PieDog Media’s attention to detail as well as their openness to customer input is always appreciated. It’s no wonder why they naturally keep making a more stellar product that takes the difficulty out of Internet marketing.

With that said, I’m pleased to announce their “soon to be released” update, MarketMeSuite 3. It not only provides the same power and finesse that version 2 offers but also receives more game-changing features wrapped inside a more user-friendly graphical user interface.
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9 Steps Toward Achieving Internet Marketing Success for Chiropractors

Success or FailureTo kick off 2011, instead of reminding chiropractors about setting goals and writing out their vision for the New Year, I thought many would appreciate a simple guideline that they can follow for optimal Internet marketing success.

But, before I walk you through the steps, please understand that Internet marketing isn’t a silver bullet. It takes time, discipline, and commitment to see significant results.

In other words, it’s no different than anything else worth achieving. You must persevere to gain the prize. Perseverance surrounded by correct business principles wins every time regardless if you’re using them on or offline.
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