2011 March

How To Add Facebook Questions to Your Chiropractic Facebook Page

Written by Dr. Patrick MacNamara on March 30, 2011 // 9 Comments

Late last week, Facebook released a new version of its Questions Tool. Soon after that it began rolling out the feature to Facebook Pages.

The cool thing about Facebook Questions is that it gives chiropractors the ability to quickly survey fans, potential patients, as well as current patients on multiple things related to chiropractic, general health, et cetera…

As Facebook says, “Learn from your friends, see where people stand, and share what you know.”

Also, by creating quick polls, you can gather information quickly that’ll help you, for example, refine certain marketing campaigns, determine the benefits of participating in upcoming community events, and other scenarios that’ll potentially affect your business’s bottom line.

But, to take advantage of this new feature, you need to add Questions to your chiropractic Facebook Page. Here’s how …
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Filed Under: Facebook // Tagged: ability, chiropractic, chiropractic practice, chiropractor, click, Facebook, facebook features, how to add, human interest, manipulative therapy, medicine, online social networking, page, patient, polls, prospective, questions, quickly, social information processing, web 2.0, world wide web

3 Things That Should Never Change With Your Chiropractic Local Listing

Written by Dr. Patrick MacNamara on March 28, 2011 // Leave a Comment

As the landscape for search expands more toward local, chiropractors need to realize that a successful web presence isn’t just tied to search engine optimized content anymore. Instead, it now requires a player in two games instead of one.

The first game remains the same — one that generates consistent and relevant content through a blog in order to benefit from the long tail effect. This guarantees success well into the future when trying to build a strong web presence.

The second is more location-based — one that feeds specific and correct information about one’s business into the Big Three, aka Google, Yahoo, and Bing, and hundreds of smaller directories.
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Filed Under: Google, Local Marketing // Tagged: alternative medicine, business, business list, business names, chiropractic, google maps, listing, local, local directory, local listing, local search, search engine optimization, search engines, web search engine

Chiropractic Blog Designs Will Launch New Blog On April 4

Written by Dr. Patrick MacNamara on March 22, 2011 // Leave a Comment

Chiropractic Blog Designs is a web design, development, and hosting company for chiropractors. Its purpose is to help chiropractors smoothly transition into the world of blogging so that they can market their practices without too much of a learning curve.

One way this is accomplished is by building websites with WordPress. If doctors are familiar with Microsoft Word or any other text editing software, then they’ll feel right at home using the Visual Editor that’s built within WordPress.

In addition, they’ll gain the power of one of the most search engine optimized blogging platforms available today right out of the gate. This is important when trying to gain that coveted page one spot with Google or other major search engines.
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Filed Under: Blogging, Special // Tagged: alternative medicine, april 4, blog, blog design, blog designs, chiropractic, chiropractor, hosting companies, Internet Marketing, launch, medicine, microsoft word, web designs, WordPress

A Facebook Insights Update for Chiropractors

Written by Dr. Patrick MacNamara on March 16, 2011 // 4 Comments

On Monday, Facebook added some really nice new features to their already powerful Insights Dashboard. If you administer a Facebook Page for your chiropractic practice, you owe it to yourself to learn about these new updates.

To make things easier, you can download the official Facebook Insights Guide Update by clicking HERE.

As Facebook reminds us, having good analytics is key to successfully growing a business. For chiropractors, this relates to both your online as well as your offline presence.

For instance, web analytics give chiropractors the ability to determine if specific marketing campaigns are paying off. By not utilizing them, how do you determine the ROI for each campaign?

Remember, you’re the CEO of your own practice. Even though you may not be accountable to stockholders, you still need to run your chiropractic business like a Fortune 500 company. Plus, by being a good steward, you’re more capable of thwarting the effects of these turbulent economic times.
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Filed Under: Facebook // Tagged: blog software, chiropractic, chiropractic practice, chiropractor, chiropractors, dashboards, Facebook, facebook features, insight guides, insights, marketing campaign, metrics, new updates, online social networking, social information processing, update, web 2.0, web analytics, world wide web

3 Ways to Market Local Using Mobile for Chiropractors

Written by Dr. Patrick MacNamara on March 14, 2011 // 6 Comments

Market Local Using Mobile As more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

How To Automate Your Chiropractic Tweets

Written by Dr. Patrick MacNamara on March 12, 2011 // 2 Comments

It’s been quite sometime since I’ve published a Screencast Saturdays video. But today I decided to feature one on how I use MarketMeSuite 3 to automate my Twitter timelines among the majority of my Twitter accounts.

Before you jump into today’s video, make sure you familiarize yourself on how MarketMeSuite 3 will change Internet marketing for chiropractors. It’ll give you a good primer for what I’m focusing on today.

For many chiropractors, Twitter is as foreign as practicing allopathic medicine. Add on top of that the confusion chiropractors face when trying to figure out how to automate, streamline, and make efficient use of their time when using this powerful social media network.
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Filed Under: Screencasts, Twitter // Tagged: allow, automate, chiropractic, chiropractor, manipulative therapy, medicine, protocol, real-time web, scheduling, screencast, tweet, tweetdeck, tweets, Twitter, utilized, world wide web

How to Sign Your Chiropractic Practice Up With Twitter

Written by Dr. Patrick MacNamara on March 8, 2011 // 3 Comments

It’s hard to believe but many chiropractors still haven’t taken the plunge in the Twitter stream yet. I’m sure their reasons range as broad as the number of chiropractic techniques.

Regardless, Twitter is an incredibly powerful marketing tool. And, once embraced, can provide ample traffic to one’s chiropractic website if setup and used correctly.

But, for those new to social media, first understand that social media networks are tools to be used. Blogs and websites are assets to be owned and grown.

So, in regard to Twitter, Wikipedia gives the following summary:
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