2012 January

How to Keep Your Chiropractic Blog Updated Without Writing a Word

One of the biggest struggles I see chiropractors face when they commit to launching a chiropractic blog is keeping it consistently updated with valuable content.

When approached on why they don’t, the excuses are many. Some say they don’t have time to blog. Others say they don’t know what to write about or don’t know how to use their blogging software.

Even more say they don’t know how to target their articles so that they show up in search engines while still maintaining their appeal to various readers.

Because of these and a myriad of others excuses, I’m constantly looking for ways to help chiropractors reap the benefits of blogging without the hassle of writing. Let’s face it — not everyone is a writer or enjoys writing.

So in today’s post I’d like to feature one of my solutions on how to keep your chiropractic blog updated without writing a word.

by Dr. Patrick MacNamara Leave a Comment

8 Steps to Chiropractic Internet Marketing Success

Chiropractic Internet Marketing Both Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.

Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.

Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.

They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.

By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.

by Dr. Patrick MacNamara 2 Comments

SEO Copywriting for Chiropractors Made Easy

Chiropractic Internet marketing can be daunting for many practicing chiropractors.

Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.

Why?

Because content is king!

Don’t believe me?

by Dr. Patrick MacNamara 11 Comments

How Genbook Can Grow Your Chiropractic Practice

As we enter a new year, you may be thinking about areas of your practice you want to change, grow or improve. If so, you should be investing in new online technologies to help achieve those goals.

As Dr. MacNamara has attested to in a past article, one of the easiest-to-use, most affordable and productive technologies with a strong ROI (Return on Investment) is Genbook, an online appointment scheduling solution for small businesses.

In fact, since appointment scheduling is so vital to growing a small customer-focused business like a chiropractic practice, the industry represents one of the most prevalent users of Genbook.

So what can Genbook do for your chiropractic practice?

by Dr. Patrick MacNamara Leave a Comment

Learn Chiropractic Marketing Inside of Club 365

One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?