Market Local Using MobileAs more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

    1. Make sure your website is mobile-friendly.

    There are several ways to do this but, if you’re not sure how, contact your webmaster so that you can get started today.

    If your chiropractic website runs on WordPress, I can help. For a nominal fee I can mobile optimize your site and have it mobile-ready within hours after you place your order.

    If this interests you, just contact me through my Contact page and I’ll be in touch shortly.

    2. Make sure you’ve claimed your Google Places page.

    Google Places linked to Google Maps is a powerful way for chiropractors to connect with local prospects.

    However, from what I’ve seen, most chiropractors either haven’t claimed their Google Places page or haven’t completed it entirely for optimal 7-Pack representation.

    If you’re needing help with this, you can always turn to Chiropractic Blog Designs. One of the services it provides is helping chiropractors get listed correctly with Google Places and other search engines as well as provide review and citation submissions on a monthly basis.

    I can’t reiterate this enough. Correctly submitted reviews and citations are the fuel that propel businesses to the top of Google’s 7-Pack within their respective niche.

    3. Make an App for your chiropractic practice.

    I’m not going to belabor this point. Instead, I suggest you read 14 iPhone Tools Chiropractors Can Use To Tap Into the Smartphone Industry. It’s jam-packed with valuable information that’ll point you in the right direction.

In closing, mobile platforms are here to stay. You can either embrace the change or be left behind. It’s your choice. But, if you want to stay in business, you must innovate or die.

Question: Is your website mobile-friendly? If not, why isn’t it? And, how can I help?

Let me know in the {comments} section below.


  1. says

    Great blog for chiropractors. I have a client that should start implementing these things.

    As far as your app is concerned, have you considered outsourcing that project? It would save you the time of having to learn the coding.

    Thanks for providing good info.

    Jeremy Friedland

    • says

      Hey, Jeremy. Thanks for stopping by the site. And, thanks for passing along my URL to your chiropractic client. I do appreciate it.

      Regarding outsourcing, yes, that is an option. My point was that app development is a no-brainer and fairly simple nowadays.

      For example, doctors can easily use an AJAX-driven site to drag-and-drop their creation into an app. If they want it white-labeled, all they’d have to do is pay the fee.

      Outsourcing is another great option. But most doctors don’t know what to build yet alone how to implement it into their marketing strategy. Thus my reason for introducing them to free tools — it allows them to get their feet wet.

      However, for me, I’m the type that likes to know how things run behind the scenes. I taught myself HTML, CSS, and Javascript. So learning C, Objective-C, and everything else that encompasses app development is more of a personal challenge than a “rush to market” ambition.