Do you know what’s hotter than a summer day in south Texas?
Go visit Alexa.com and see which website is sitting at #3 as the top websites in the world.
Because people LOVE video! It connects us in ways that text and audio simply can’t. Case in point, look at television. Until the internet came on the scene, it rivaled both print media and radio in consumer consumption.
So, doc, one of the questions I’ll ask you is why aren’t you using video to grow your practice? With the ease-of-use and low cost of video cameras today, it needs to be an integral part of your online marketing strategy.
Now, your first step is to open and setup a YouTube account. The purpose of this post isn’t to explain how. It really is simple. Just visit YouTube.com to get started. If you already have a Google account, it’ll be that much faster since Google owns YouTube.
Once you setup your YouTube account, brand your channel and upload content, then make sure you promote it through your blog, email newsletters and other social media sites. You should leverage YouTube’s dominance by linking it back to your blog.
Remember — your blog is the hub of your online world. Drive traffic to your blog through big name social media websites like YouTube.
However, DO NOT embed YouTube videos on your blog.
Because potentially one of your competitor’s videos will be played. This can lead traffic away from your blog and increase their business.
Through YouTube’s automatic queueing of content that relates to yours.
For example, once you upload a video, YouTube asks you to title, describe and tag the video. If you tag it with keyword-rich words (which obviously you should so that people can find you via search) then YouTube links related videos to yours. Once your video finishes playing, the next related video is queued up to watch. This not only confuses the prospect and patient but can drive traffic away from your blog.
So, how do you solve this problem?
By cloning YouTube which can be accomplished through the following three websites:
1. ClipBucket.com is an opensource and free script that will let you start your own video sharing website in matter of minutes.
2. Clip-Share.com which allows you to build an online community based around your videos and content.
3. PHPmotion.com which is not as robust as the aforementioned paid sites but allows you to clone YouTube for FREE!
Whichever site you choose, once it’s created, your videos remain at your prospects and patients top-of-the-mind awareness simply because that’s all they see. They won’t be confused, overwhelmed or inundated with other content and messages that weren’t created by you.
Plus, you can completely control the video messages that are embedded in your blog. This will not only increase your chance of capturing that prospect as a quality lead but also help in converting them into a quality new patient.
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