6 Facebook Strategies Every Chiropractor Should Know

Without a doubt, Facebook is a force to be reckoned with. Not only does it sit at #2 among Alexa’s top website list but on some days it generates more page views than Google.

And, with a membership of over 650 million people, chiropractors should pay attention and get active on this social media network before more customers are lost.

Unfortunately, though, most chiropractors simply don’t know where to start. Sure, they’ve signed up, got a personal account, filled in some information, sent friend requests, and probably even created a page for their chiropractic practice. But if they don’t know what to do after that, they miss the enormous business opportunities that other small businesses are profiting from.

So today I decided to help lay the foundation for your chiropractic Facebook Page by covering the 6 Facebook strategies every chiropractor should know.

1. What’s Your Objective Strategy?

Ask yourself the following questions:

• What is your primary purpose?
• Who are you marketing to?
• Do you want to increase your brand awareness?
• Do you want to enhance your customer service?
• Do you want to build an email list?
• Do you want to drive traffic to your blog or website?
• Do you want to build a community?
• Do you want to improve your conversion rates via your “call-to-actions”?
• Do you want to save on traditional marketing by advertising on Facebook?
• Do you want to engage with your customers?
• Do you want to drive affiliate sales?
• Do you want to increase your page “Likes”?

 

2. What’s Your Design Strategy?

Your design strategy is absolutely essential. Whether we’re discussing your company’s profile image or your landing page, everything needs to be considered when looking at the design.

One very important question you must ask yourself is the following:

Does it reflect your objectives?

 

3. What’s Your Content Strategy?

Content marketing is the foundation of inbound marketing. If you aren’t consistently generating fresh content for your blog and social media networks, then your web presence won’t be strong over time. Content publishing is the key to long-term and long-tail results.

So, regarding Facebook, consider the following:

• Plan your content
• Schedule regular content
• Publish a mix of your content and OPC (other people’s content) — text, video, photos, etc…
• Use Twitter, Facebook, and your own website for promotion
• Utilize your fans content
• Optimize your info tab

 

4. What’s Your Promotion Strategy?

The main thing about promotion is that you must be creative! Here are a few things to consider:

• Use traffic-building techniques to drive traffic to your off-Facebook properties
• Use Facebook social plugins on your website to drive traffic to Facebook
• Use a Facebook badge in all of your email campaigns
• Link your Twitter account to Facebook
• Use ads to target Facebook traffic
• Use Like-gating to garner likes!
• Use viral apps with Share-gating to attract Facebook traffic
• Upload videos to Facebook & use their embed code on your site to drive traffic back to Facebook
• Use photos … encourage tagging among fans
• Use Facebook as your Page to post on fan walls or in comments

 

5. What’s Your Engagement Strategy?

With engagement, make sure you monitor and moderate your wall. In other words, pay attention to what others are posting to your wall.

Here are some more pointers:

• Ask questions
• Use people’s names
• Talk directly to them
• Use snippets, not paragraphs, which can be digested quickly
• Post during high traffic times
• Respond quickly
• Comment on your own post to help others if needed
• Go “off-topic” sometimes
• Use Facebook Groups
• Send updates with specific links and “call-to-actions”
• Monitor your Facebook Insights

 

6. What’s Your Conversion Strategy?

Before you consider your conversion strategy, experts recommend that you build your Facebook Page to 500 – 1000 fans first, then convert. A very important piece to this equation is to always measure results!

Here’s an example that I recommend following:

• Build your News Feed Optimization for your Facebook Page FIRST, then use posts, videos, photos, events, and groups as “call-to-actions”.
• Second, use apps to convert traffic to leads.

Remember, you don’t have to be a guru or expert on Facebook to generate business. People are simply looking for authenticity and businesses that are willing to engage around their products and services. By doing so, trust is established in the relationship which can turn leads into dollars down the road.

Question: What do you think? Does that give you a clearer picture on how to get started with Facebook?

Let us know by leaving your thoughts, comments, and/or opinions in the {comments} section below.