7 Social Media Books Every Chiropractor Should Read

In the spirit of Black Friday, I’ve compiled a list of seven must read social media books for chiropractors. However, instead of reinventing the wheel, I figured I’d leave the reviews to Amazon.com’s Editorial Review panel.

Before you read the list, please understand that it doesn’t matter if you’re just getting started in social media or consider yourself a seasoned pro, I guarantee that you’ll greatly benefit from each one of these books.

They’ll not only educate and inform but will equip you with the latest information regarding the use of social media and content marketing.

Since content marketing is the new currency of business, it’ll serve you well to not only study these books but put their strategies into action.

So, without further ado, here’s the seven social media books every chiropractor should read:

1. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

Taken from the product description’s editorial review found on Amazon.com.

2. Crush It!: Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.

By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.

Taken from the product description’s editorial review found on Amazon.com.

3. Twitter Power by Joel Comm

Twitter Power shows you how to leverage the power of Twitter for instant business benefits — like reaching new markets and increasing sales.

You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies.

The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

Taken from the product description’s editorial review found on Amazon.com.

4. The New Rules of Marketing and PR by David Meerman Scott

Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle.

Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively.

The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television.

Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program.

Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.

Taken from the product description’s editorial review found on Amazon.com.

5. Social Media Marketing: An Hour a Day by Dave Evans

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. 

Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. 

In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Taken from the product description’s editorial review found on Amazon.com.

6. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies.

Numerous anecdotes (from the Obama campaign, online t-shirt boutique Threadless, Zappos.com CEO Tony Hsieh, etc.) illustrate the power of even the most tossed-off communiques; micro-blogging site Twitter, for instance, may restrict posts to 140 characters, but is uniquely powerful in its ability to reach a swarm of “followers,” establish new relationships and provide multi-various feedback.

Hunt packs in many specific strategies and concepts, which include seeking out and incorporating feedback, educating and empowering your connections, and treating your company’s message as a conversation (a good net marketer’s goal should be contained in the statement, “I want to create a culture of…”).

Detailed, practical profiles of networks and related tools make this a valuable, illuminating title for anyone looking to the ever-expanding realm of online social life for business success.

Taken from the product description’s editorial review found on Amazon.com.

7. Get Content Get Customers by Joe Pulizzi and Newt Barrett

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.
Smart marketers around the globe are using the concepts from this book to create customer-focused, innovative organizations. Bottom-line-driven multi-nationals are moving mega-bucks from traditional media to content marketing initiatives because it drives both sales and profitability.

Taken from the product description’s editorial review found on Amazon.com.

In closing, I hope you enjoy each one of these books as much as I have. They have become a constant resource to turn to over the last few months and have opened my eyes to new ways of using social media networking and the Internet to continue building lasting relationships.

Happy shopping!