Both Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.
Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.
Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.
They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.
By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.
Step One: Create a Keyword Strategy
Use either Google’s Keyword Tool or sites like Wordtracker.
Step Two: Optimize Your Website
Optimize your website using valuable keywords for your geographical area that were discovered from Step One.
Scribe SEO helps tremendously with this.
Step Three: Create Blog and Other Content
Become a content producer. The more content, the bigger your footprint becomes online.
Step Four: Promote Content & Participate in Social Media
Use your chiropractic blog and social media networks to promote your practice and services.
Step Five: Convert Site Traffic into Leads
Use optin forms that capture leads into an email database list for future communications and marketing. I recommend aWeber for this.
Step Six: Nurture Leads with eMail Marketing
Setup email marketing campaigns using aWeber or some other eMail Marketing Service Provider.
Step Seven: Be Mobile-friendly
Be part of the Mobile Local Connection and get your website mobile-optimized.
Step Eight: Analyze & Refine Strategies
Rinse and repeat when necessary as search engine algorithms change.
So there you have it… 8 steps to Internet marketing success.
If you need more help incorporating them, then check out my Personal Training Program.
Question: Do you have an Internet marketing strategy?
If so, tell us how it’s working for you by leaving a comment in the {comments} section below.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
About Dr. Patrick MacNamara
