Success or FailureTo kick off 2011, instead of reminding chiropractors about setting goals and writing out their vision for the New Year, I thought many would appreciate a simple guideline that they can follow for optimal Internet marketing success.

But, before I walk you through the steps, please understand that Internet marketing isn’t a silver bullet. It takes time, discipline, and commitment to see significant results.

In other words, it’s no different than anything else worth achieving. You must persevere to gain the prize. Perseverance surrounded by correct business principles wins every time regardless if you’re using them on or offline.

Furthermore, those that commit for the longterm will be properly rewarded in due season via a stronger web presence and increased business.

So, without further ado, here are nine steps chiropractors can use toward achieving better Internet marketing results:

    1. Build your online business around a search engine optimized blog.

    2. Write keyword rich, niche specific articles that target your geographical region.

    3. Open an account with Facebook, Linkedin, Twitter, and YouTube.

    4. Send your blog articles automatically to the above social media networks using tools like Google’s Socialize and the NetworkedBlogs Facebook application.

    5. Use Facebook, Linkedin, Twitter, and YouTube to drive traffic to your blog.

    6. Capture leads through an installed web form generated by an email marketing service provider like aWeber.

    7. Market your products and services to prospects captured from step 6 through consistent email communications.

    8. Continue the marketing circle into Twitter by using MarketMeSuite.

    9. Refine your marketing strategy by using online surveys like Survey Monkey.

Obviously, the above list isn’t all-inclusive. However, for the beginning chiropractic Internet entrepreneur, the above steps will get you heading in the right direction.

If you’d like further information on how the above works seamlessly, check out Blogging Chiros and Chiropractic Blog Designs. They both offer a plethora of options for the practicing chiropractor that takes the guess work out of Internet marketing.

Question: Do you have an Internet marketing strategy? If so, what would you include to the above list for beginners?

Let us know in the {comments} section below.


  1. says

    I would definitely include Scribe SEO premium WP plug in for every new blogger. I used it from the very beginning and it helped to grow my blog.

    The other great tool would for broken links on your blog. It is a FREE WP Plug in. Google does not like broken links and will push your page down in search results.

    Great Post Doc.

    • says

      Great additions, Dr. Burt, and ones that I fully concur with.

      By the way, do you have a direct link for the free WordPress plugin you’re referring to for broken links? I’m sure many doctors would appreciate a direct link.

      Happy New Year, my friend!