Dr. Patrick MacNamara

February 13, 2012 By Dr. Patrick MacNamara Leave a Comment

8 Steps Chiropractors Can Take Toward Completing Their LinkedIn Profile

Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many chiropractors have an account, their profile is often incomplete, making it essentially useless.

You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming you already have some form of a LinkedIn profile — if not, go create one — lets complete your profile so you can attain social media greatness.

The following article is part of the LinkedIn Library found inside of Club 365. To gain access to the entire library, please consider becoming a member by visiting Club 365.

February 8, 2012 By Dr. Patrick MacNamara Leave a Comment

How to Use Facebook’s Timeline and Subscribe Feature

Facebook continues to innovate. But innovation sometimes comes at a price.

For Facebook, that price typically comes in the form of massive complaints and grumbles from their most loyal users.

Matter of fact, SodaHead states that a whopping 70% of people would ditch Facebook’s newest design called Timeline if they had the choice.

Unfortunately, they don’t.

Facebook started rolling out their full-adoption strategy two weeks ago on their blog.

Since Timeline is here to stay, let’s look at how chiropractors can use Facebook’s Timeline and Subscribe features to connect more easily with prospects and patients.

January 30, 2012 By Dr. Patrick MacNamara Leave a Comment

How to Keep Your Chiropractic Blog Updated Without Writing a Word

One of the biggest struggles I see chiropractors face when they commit to launching a chiropractic blog is keeping it consistently updated with valuable content.

When approached on why they don’t, the excuses are many. Some say they don’t have time to blog. Others say they don’t know what to write about or don’t know how to use their blogging software.

Even more say they don’t know how to target their articles so that they show up in search engines while still maintaining their appeal to various readers.

Because of these and a myriad of others excuses, I’m constantly looking for ways to help chiropractors reap the benefits of blogging without the hassle of writing. Let’s face it — not everyone is a writer or enjoys writing.

So in today’s post I’d like to feature one of my solutions on how to keep your chiropractic blog updated without writing a word.

January 25, 2012 By Dr. Patrick MacNamara Leave a Comment

8 Steps to Chiropractic Internet Marketing Success

Chiropractic Internet Marketing Both Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.

Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.

Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.

They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.

By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.

January 23, 2012 By Dr. Patrick MacNamara 2 Comments

SEO Copywriting for Chiropractors Made Easy

Chiropractic Internet marketing can be daunting for many practicing chiropractors.

Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.

Why?

Because content is king!

Don’t believe me?

January 16, 2012 By Dr. Patrick MacNamara 10 Comments

How Genbook Can Grow Your Chiropractic Practice

As we enter a new year, you may be thinking about areas of your practice you want to change, grow or improve. If so, you should be investing in new online technologies to help achieve those goals.

As Dr. MacNamara has attested to in a past article, one of the easiest-to-use, most affordable and productive technologies with a strong ROI (Return on Investment) is Genbook, an online appointment scheduling solution for small businesses.

In fact, since appointment scheduling is so vital to growing a small customer-focused business like a chiropractic practice, the industry represents one of the most prevalent users of Genbook.

So what can Genbook do for your chiropractic practice?

January 9, 2012 By Dr. Patrick MacNamara Leave a Comment

Learn Chiropractic Marketing Inside of Club 365

One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?

December 28, 2011 By Dr. Patrick MacNamara 6 Comments

WordPress 3.3: What’s New for Chiropractors

WordPress 3.3 I’m a HUGE fan of WordPress.

Always have been and probably always will be.

This blog, Next Generation Chiropractor, as well as the majority of websites I build for Chiropractic Blog Designs’ customers, runs on a self-hosted version of WordPress built within the amazing Genesis Framework.

If you’re not sure if a self-hosted website is the correct decision for your business, then checkout this wonderful Infographic that explains the difference between a Self-Hosted vs. a free WordPress-hosted website.

If your current website runs on WordPress, make sure you or your webmaster update to the most current version. Not only will this protect your site but will also give you access to their latest goodies.

What goodies am I talking about?

Click the Continue Reading button below to find out.

December 22, 2011 By Dr. Patrick MacNamara Leave a Comment

How to Build WordPress Landing Pages that Work

Did you know that half of small businesses don’t have a website?

Think about that for a moment…

In our highly-connected world, 1 out of 2 or, more accurately, 51% of small businesses in the United States DO NOT have a website to promote their products and services.

Apparently in Australia the percentages are higher. According to Dynamic Business, two out of three Australian small businesses don’t have a website.

That doesn’t even make sense!

How on earth do you expect to generate more business in today’s digital age if your business isn’t online?