Learn Chiropractic Marketing Inside of Club 365

Club 365One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?

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3 Reasons Why Chiropractors Should Use Social Media

Social Media ChiropractorSocial media marketing is one of the fastest and most effective business strategies available.

Facebook, Foursquare, Twitter and LinkedIn all give businesses the perfect platform to showcase their services to thousands of potential and current clients at one time.

One of the greatest things about social media marketing is that it works for every type of industry, including chiropractic services.

As a chiropractor, you may not know the “ins and outs” of social media marketing — but that’s ok!

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WordPress 3.3: What’s New for Chiropractors

WordPress 3.3I’m a HUGE fan of WordPress.

Always have been and probably always will be.

This blog, Next Generation Chiropractor, as well as the majority of websites I build for Chiropractic Blog Designs’ customers, runs on a self-hosted version of WordPress built within the amazing Genesis Framework.

If you’re not sure if a self-hosted website is the correct decision for your business, then checkout this wonderful Infographic that explains the difference between a Self-Hosted vs. a free WordPress-hosted website.

If your current website runs on WordPress, make sure you or your webmaster update to the most current version. Not only will this protect your site but will also give you access to their latest goodies.

What goodies am I talking about?

Click the Continue Reading button below to find out. ;-)

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How to Build WordPress Landing Pages that Work

Premise for WordPressDid you know that half of small businesses don’t have a website?

Think about that for a moment…

In our highly-connected world, 1 out of 2 or, more accurately, 51% of small businesses in the United States DO NOT have a website to promote their products and services.

Apparently in Australia the percentages are higher. According to Dynamic Business, two out of three Australian small businesses don’t have a website.

That doesn’t even make sense!

How on earth do you expect to generate more business in today’s digital age if your business isn’t online?

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VoicePress Helps Chiropractors Blog 3 Times Faster

Apple KeyboardDo you type slow?

Does it take you forever to type out a blog post?

Are you frustrated when you try to put thoughts to pixels?

If so, you may want to consider using dictation software to get the job done.

For WordPress users, there’s a simple solution that won’t cost you a dime.

It’s called VoicePress.

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How to Run a Chiropractic Practice for Under $1000

Yeah, I know. That’s a bold title.

But in today’s economy, many chiropractors are looking for inexpensive ways to run and manage their chiropractic practices.

Today’s article doesn’t address the business model but rather the technology.

If you’re looking for an extremely efficient system, then I recommend AMC’s program for chiropractors already in practice or AMC’s Right Start program for student chiropractors.

Nevertheless, if I were just graduating from chiropractic college or starting a new practice, here’s what I would use.

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Google+ Basics for Chiropractors

Google+If you haven’t already heard, Pages for Google+ went public last week. And, unsurprisingly, many top brands have already signed up.

Should chiropractors?

Absolutely!

Why?

Because Google has beautifully integrated search with their +1 button, Google+ profiles, and now Pages for Google+ which will tie everyone who needs to be found back into their system. In other words, their ecosystem is extremely important to your business if you want any lasting footprint online.

Don’t get me wrong — Facebook isn’t going anywhere any time soon. Matter of fact, Google doesn’t have to win in order for Facebook to succeed. Their business models are distinctly different even though profitability is their main goal.

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YouTube Basics for Chiropractors

YouTube Basics for ChiropractorsEven though YouTube is just one of many social networks that chiropractors can use, those that don’t use it are really missing out. It not only can help chiropractors spread their message but also market their practices without affecting their budgets.

Plus, since it’s the second largest search engine next to Google, innovative chiropractors can leverage its traffic to help drive leads back to their sites.

But if you’re new to YouTube, make sure you spend some time getting familiar with the basics. Video is different than text, or even audio for that matter. So spend some time learning the platform so that you’ll achieve results quicker right out of the gate.
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Twitter Basics for Chiropractors

Twitter Basics for ChiropractorsChiropractors are exploring ways to take advantage of all sorts of social media to enhance their practice, including Facebook, YouTube, LinkedIn, blogging and Twitter.

If the myriad of choices in social media leave you feeling like you need to give yourself an adjustment, take a deep breath and realize you don’t have to be an expert, you just need to know some basics. This article will focus on some of the ways you can use Twitter to enhance your relationship with both your prospects and patients.

Think of Twitter as any other instant messaging program, except that instead of sending the message to just one person, you’re sending it to lots of people.
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LinkedIn Basics for Chiropractors

LinkedIn Basics for ChiropractorsIf social media sites such as Facebook and Twitter are the Yellow Pages of the new century, then LinkedIn is the B2B directory.

Just as your social media pages can offer a great deal more than any ad in the Yellow Pages ever could, LinkedIn provides the opportunity to learn and do more than any printed media ad can do.

Think of it as a big mixer party for all the people with whom you may or may not do business: there are many chances to make new acquaintances and get introductions to professionals and business people you should know. Since it offers access to everywhere, it is the ultimate networking tool.
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