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Facebook Basics for Chiropractors

Facebook Basics for ChiropractorsIn the rush to take advantage of social media to enhance their marketing efforts, some chiropractors are feeling like they have been left behind. There are so many choices and decisions to make that it can leave you feeling both bewildered and frustrated.

Just relax and know that with a few simple basics you can get onboard with social media and start building great relationships with your clients. This article will focus on some easy ways to use Facebook in your practice.

The first thing to remember is the purpose of Facebook. It is a place where people connect and interact with their friends. Keeping that in mind will make sure your Facebook efforts have the right style and tone.

Another point to consider is how Facebook compares to other social media. Blog posts are often long and rich with detail, while messages on Twitter seem microscopic by comparison (the standard is 140 characters including spaces). Facebook posts should fall somewhere between these two extremes, leaning towards the briefer end of the spectrum.

Your goal on Facebook is to get your prospects and patients to “like” your page, interact with the content that you post and communicate with other clients.

Here are three simple steps for establishing a presence on Facebook:
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RIP Steve Jobs 1955-2011 #iSad

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Chiropractic Apps: iPhone & Android Apps for Chiropractors

Chiropractic iPhone & Android AppsIf you’re an Apple aficionado, you’re probably already aware of Apple’s big iPhone event that’s scheduled for tomorrow. If you have no clue on what I’m talking about, then see Brett Molina’s Report: Apple event slated for Oct. 4 that was featured in USA Today.

Just like previous events, Apple will hit a home run by unveiling new products and services that’ll transform the way we do business and enjoy life. It’s the former that I’d like to focus on today — transforming the way chiropractors do business.

Over 50% of those that connect to the Internet today are doing so via a mobile device. Local mobile search volume is growing exponentially at 50% per year. 80% of searchers research online before purchasing in a 10-20 mile radius. And, the #1 access method for local information is the mobile browser with 20.7 million users per month.

With so many prospects turning to mobile devices, I have to wonder how many chiropractors are capitalizing on this phenomenon or just simply letting business pass them by.

Is YOUR chiropractic practice ready?
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How Chiropractors Can Get Started in Social Media

Get StartedAt one time, a phone book’s yellow pages were the best place for consumers to find the services they needed, and that meant those pages were also the best place for professionals to reach prospective clients.

But in the modern world, search engines like Google and Bing give customers much more access to the information and solutions they need. Chiropractors who limit their marketing efforts to print media may simply never reach the prospects who could benefit the most from their services.

Chiropractors in particular can benefit from using social media because it can help them reach customers who know they have a problem but don’t know that chiropractic care can help.
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Chiropractic Apps For Chiropractors

Chiropractic AppsHave you noticed how insanely quiet it’s been here at Next Generation Chiropractor?

Kind of weird, huh?

I agree!

But truth be told I’ve been extremely busy on several fronts.

For starters, I’ve been helping AMC move more aggressively into the social sharing space, I attended the premier international Content Marketing World event held September 6-8 in Cleveland, Ohio, and have been busy preparing for the launch of two new websites.
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How to Use Facebook iFrames

FacebookBack in March, Facebook deprecated FBML for iFrames. What this meant was Page admins would no longer be able to install new FBML apps and developers would no longer be able to create them. Instead, they’d need to embrace iFrames as the new standard.

Around that time I noticed several entrepreneurs releasing new products and services that made the conversion from FBML to iFrames insanely simple. Since I administrate numerous Pages, it was a no brainer to purchase them to help streamline the conversion.

Here’s a list of the tools I use:

But you don’t necessarily need to spend your hard-earned cash on any of the above if you only administrate one Page. Yes, they’ll provide you with the tools to make your Page pop, but if you’re just starting out you can simply install the Static HTML: iframes tabs app by following these 3 Easy Steps:
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How to Secure the Username of Your Chiropractic Facebook Page

FacebookOn June 13, 2009 Facebook rolled out Facebook Usernames. This allowed individuals to choose a username for their profile and Facebook Pages.

I, like many others, secured my username the moment it went live. Why? Because the vanity URL is an important aspect of most social media websites. Being able to choose the URL for your social profile (i.e. Facebook.com/PatrickMacNamara) not only makes it easy to share with others, but helps you claim a little piece of social media space as your own.

Not only did I secure the username for my personal profile but also for my Page. This way I can maintain privacy via my personal profile but still easily connect with people I’ve never met.
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Does Chiropractic Blogging Make Sense For Chiropractors?

Inbound Marketing StrategiesWhen compared to traditional marketing, inbound marketing is an entirely new concept. Because of this most chiropractors have problems making the transition. But in today’s rapidly-changing, technology-driven society, the writing is on the wall — either jump in whole-heartedly to succeed or stand complacently on the sidelines as your chiropractic business fails.

When considering inbound marketing, chiropractors need to focus on strategies that not only produce quick results but also lay deep digital roots for the future. Chiropractic blogging accomplishes the latter. Even though it may not produce immediate results, it is absolutely essential for building a large footprint online for your chiropractic business. 
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the Weekly Sticky: Chiropractic Patient Education Made Easy

the Weekly StickyI love the quote by Stephen Covey that says, “Technology is a wonderful slave but a horrible master”.

In essence what Dr. Covey is saying is don’t be intimidated by it but instead embrace it. If you do, you won’t be limited and can more fully appreciate its power.

As a chiropractic entrepreneur, it’s your job to run your practice like a Fortune 500 company. You may not have stockholders that hold you accountable but you should at least pretend like you do since every decision you make ultimately affects your business’s bottom line.
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How to Increase Authority Using Google+

Google PlusOnline authority is a big deal. It not only helps your blog’s PageRank but also builds credibility with both your audience and major search engines.

Don’t believe me?

Then explain to me why Google consistently refreshes its search algorithm. I assure you, it’s not for kicks and grins!

Instead, it’s Google‘s way of refreshing its system. In other words, it’s their attempt toward accurately indexing content linked to the original authors. By doing so, original authors get credited with higher PageRank whereas scrapers get dumped.

With the beta introduction of Google+ linked with +1s, Google can now more fully test a system of site ownership using those two entities.

In a nutshell, Google allows site owners to attribute authorship by linking their Google+ profiles to their blogs and vice versa.

Here’s how it works …
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