I just stumbled upon a brilliant Twitter campaign by TurkCell, a Turkish telecom company, who was trying to gain brand awareness as well as get the word out quickly about one of their new products.
The campaign was ran entirely on Twitter using the hashtag #Tuckcelltweet and revolved around a series of games that used Post-it ® Notes.
The entire campaign generated a staggering 56,000 tweets over 3 days and reached approximately 3.6 million people via Twitter.
As I watched the following video, I couldn’t help to wonder — what campaigns could chiropractors create that’d generate similar results? All it’d take is some serious brainstorming mixed with a ton of creativity.
Are you up for the challenge?
Question: Were you impressed?
If so, let me hear your thoughts by leaving a comment in the {comments} section below.
About Dr. Patrick MacNamara
Now that is social media. What an awesome idea!!
My question about these kinds of things is it really practical for a chiropractor? Most our patients come from a limited geographical region. As cool as something like this is, and in all sincerity, is it practical for a chiropractor?
Absolutely it is! That’s my point. You may not hit it out of the park like they did but will engage more patients and prospects by being more creative.
If it isn’t possible, then why use social media at all?
That is some serious traffic. Very interesting
Yeah, I love it! It’s a great example of the power of social media when harnessed correctly.