Blogging Basics

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 10

April 29, 2010

As I wind down this series on why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice, I’d like to conclude by discussing what the ultimate goal should be when establishing a chiropractic blog. But, before we get started, if you’re just joining the conversation I’d highly recommend that you start with [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 9

April 27, 2010

In Part 8 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the importance of responding to commenters to help further the conversation generated by your chiropractic blog post as well as nurture the relationship for potential business. Remember, the comment section is where relationships [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 8

April 23, 2010

In Part 7 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, we discussed one way on how chiropractors can engage prospects through the comment section of each post. Before we move forward, one of the most important words I used in the above paragraph is engage. [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 7

April 19, 2010

In Part 6 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the reason why chiropractors should leverage the power of social media networks in order to drive traffic to their chiropractic blogs. But before we move into today’s discussion, let’s review some of the [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 6

April 16, 2010

In Part 5 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced the reason why your chiropractic blog content must be keyword-rich and niche-specific in order to connect with the correct prospects. I also introduced you to several tools you can use to make your [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 5

April 14, 2010

In Part 4 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed why valuable content makes blogs so powerful. If you read that post, you should understand that the combination of valuable content and Web 2.0 technologies pack a powerful punch toward getting found on [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 4

April 12, 2010

In Part 3 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced chiropractors to a two sentence quote by Brian Clark of CopyBlogger that beautifully summarizes the difference between social media networks and a blog. If you missed it, Brian stated, “Social media sites are [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 3

April 9, 2010

“Social media sites are tools to be used. Blogs and websites are assets to be owned and grown.” Brian Clark of CopyBlogger Now that I’ve laid a foundation to build upon, let’s start delving into why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice. But, before we get started, let me [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 2

April 7, 2010

Before I can delve deep into why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice, a foundation must be laid. Believe it or not, many chiropractors still aren’t familiar with either the technical jargon that’s associated with blogs or the difference between a traditional, brochure-like website and a Web 2.0-enabled blog. [...]

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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 1

April 5, 2010

As I consult chiropractors around the globe on using blogs and social media to market their chiropractic practices, certain basic but legitimate questions keep coming up. So, during last week’s hiatus from blogging to celebrate one year of Next Generation Chiropractor, I wrote out answers to these questions to help shed the light on why [...]

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