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A Busy Chiropractor's Guide to Starting a Chiropractic Blog

Over the long 4th of July weekend, I not only enjoyed the much needed rest and time with friends and family but was also able to write multiple posts for future publishing. Even though I’m extremely excited about publishing them, I’ll hold off until the majority of direct messages I received from Twitter over the weekend are answered via this post.

Apparently the three day weekend gave chiropractors enough time to think about the value of blogging. I received more direct messages through Twitter than I ever have over one weekend. And, considering the 96th Tour de France kicked off on July 4th, the neat thing was that the messages revolved around my blog and blogging instead of one of my other passions, cycling.
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How to Automate the Subscription Process of Your Chiropractic Blog

post12_feedburnerFor the beginner, the initial stages of setting up a blog can be both intimidating and time-consuming. But, once you’ve tasted a bit of success, you’re encouraged to press forward.

Nevertheless, success begs for efficiency. Let’s face it, being an entrepreneur and business owner is demanding enough for you to worry about remedial tasks that can simply be automated.

So, one way you can bring efficiency to your blog is by automating the subscription process both for your visitors and yourself.
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Two Tools that are Essential to the Growth of Your Chiropractic Blog

post11_billboard_feedIn our last post, we concluded the discussion by reminding you to subscribe to our blog either through email or Rich Site Summary (aka really simple syndication — RSS).

Why?

Because from a reader’s perspective, subscribing to a blog can be a more efficient way to receive the content once it is updated without manually having to check the site.
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Finding a Home for Your Chiropractic Blog

Once your domain is registered, you’ll need a place to host or “house” your chiropractic web site. Your site has to be hosted on a server in order to be “published” on the internet. Therefore, selecting a host provider will be your next step.

Now, GoDaddy offers hosting plans but your best bet is to go with someone else who caters to bloggers.
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How to Register A Domain Name for Your Chiropractic Blog

Before you can move forward with a self-hosted blog, you must register a domain name. A domain name is the URL or address that people use to locate your blog or web site.

So, for example, if you wanted to visit Apple’s web site to check out the new iPod shuffle, you’d enter the following address or domain name into your browser: “www.apple.com” or for most newer browsers, just “apple.com”.
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How to Setup a Blog for Your Chiropractic Practice

Now that you understand the basic concept of blogging and its importance to growing your practice, let’s take a closer look at how to setup a blog.

Before we do so, however, let me preface this post by saying that some of the topics covered from this point forward may be elementary for some of you. Nevertheless, it is my intention to introduce the concepts to lay a firm foundation for the beginner before diving into deeper and more advanced material.
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What is a Blog and Why do You Need One?

A blog is defined by Wikipedia as “a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video”.

The key to Wiki’s definition is that it is a web site. This is important because a web site becomes an extension of your business that never closes. No matter what time of the day or night, the buyer can access your content at his or her own pace.
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How to Distribute Your Content

Traditionally, newspapers, flyers, postcards, yellow pages and newsletters have been the vehicle of choice for most chiropractors. However, most of one’s efforts were based on a hope and a prayer.

The hope was that someone would read and respond to the ad followed by a prayer that enough business would be created to pay for them.

The fallacy with this approach is that you aren’t fulfilling the buyer’s wants. Instead, you are contributing to the advertising noise.
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