Blogging Concepts

What Would You Do If Facebook Shutdown and Twitter Disappeared

June 23, 2010

Everyday I’m inundated with the latest ideas on how to use Facebook and Twitter to grow a small business. From building snazzy landing pages within Facebook to growing Twitter followers automatically over night, the amount of information on how to use these services is overwhelming. But, if you’re like me, you need to step away [...]

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Why Content is King Shouldn’t Be Chiropractors’ Only Mantra

February 8, 2010

If you’ve been around inbound marketing for sometime, you probably have heard the saying that content is king. Matter of fact, one of the first blog posts that I published on Next Generation Chiropractor covered this subject briefly. But, as more chiropractors learn the value of inbound marketing — more specifically, becoming a content publisher [...]

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5 Lessons Chiropractors Can Learn from Apple Products like the iPad

January 27, 2010

If you haven’t heard already, today was Apple’s first major media event of 2010. It was held at 10 a.m. Pacific Time at San Francisco’s Yerba Buena Center for the Arts Theater. And, yes, I was tuned in like a kid on Christmas morning! To be honest, you’d have to be living under a rock [...]

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3 Mistakes to Avoid When Building Your Chiropractic Brand Online

January 18, 2010

In today’s business world, it’s common knowledge that having an online identity is a must. If you’re not online, you’re not being seen. But, for those naysayers and late-adopters who think that being online is irrelevant, take a look at these numbers: In November of 2009, Google powered around 9.5 billion searches just from the [...]

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Why Chiropractors Need to Become Content Publishers

January 13, 2010

Over the holidays, I re-read a book by Joe Pulizzi and Newt Barrett titled Get Content Get Customers. If you haven’t read this book, then I highly encourage you to do so. In essence, the book maps out very specific inbound marketing strategies that any chiropractor can successfully implement. Plus, as an added bonus, it [...]

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How Chiropractors Can Change Their World By Changing One Thing

January 4, 2010

A New Year brings new beginnings. For many, it’s a fresh start, a clean slate, and a blank page ready to be filled. For others, it’s a breath of fresh air, a season of optimism, and a hope toward achieving new goals. Whatever it is to you, the sad fact remains that resolutions made just [...]

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Using Blogs and Social Media to Grow Your Chiropractic Practice

December 18, 2009

Back in November of this year, I gave a presentation to a group of chiropractors in St. Louis, Missouri, on how to use blogs and social media to grow their chiropractic practices. The presentation was well-received, is still stimulating multiple conversations about the topic and is responsible for encouraging the launch of several chiropractic blogs. [...]

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How Chiropractors Can Lead America’s Wellness Revolution

November 23, 2009

Two weekends ago, I had the privilege to speak to a large group of chiropractors in St. Louis about blogs and social media. The purpose was to educate and inform chiropractors on how to use blogs and social media networks to grow their practices. The presentation was geared toward beginning bloggers and fairly basic in [...]

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Why Your Chiropractic Blog SUCKS and What to Do About It

October 20, 2009

Before we dive into today’s topic, let’s review some startling statistics. According to Richard Telofski, Principal Consultant of a New Jersey based social media research company, “Less than one percent of American chiropractors blog and, of those that do, over one-third of chiropractor blogs are inactive and look like sad puppy dogs abandoned by the [...]

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Apple, Think Different and Your Chiropractic Practice

May 18, 2009

Do you know the definition of insanity? Albert Einstein said it this way, “Insanity is doing the same thing over and over again and expecting different results.” In other words, you need to quit doing what you’re doing today that doesn’t work and shift your focus toward learning new ideas or ways that do. This [...]

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