Blogging Concepts

Form a Tribe for Your Chiropractic Practice the Seth Godin Way

post23_tribes Tribes is the newest book by marketing genius, Seth Godin. Its premise deploys the idea that people need a leader and that leader is you.

According to an editorial review by Publishers Weekly, “Godin argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet.”

An incredible way to run with this idea is by building your blog. There simply isn’t a better way to connect with patients, prospects and your community.
Continue Reading …

by Dr. Patrick MacNamara 9 Comments

How to Know What the Buyer Wants

Now that you understand the power of content, it’s time to put pen to paper. In other words, you need to start developing content that will attract prospects.

We scratched the surface on how this is accomplished in our last post. To recap, you must generate content that is focused toward meeting the wants and desires of the buyer.

How do you accomplish this?

Through keyword searches.

More and more people are turning to the internet to find what they want. More specifically, they are turning to Google, Yahoo and other major search engines to accomplish their goals.

The amazing thing is that these same companies provide the tools necessary to look at what keywords people are searching for. If you know how to use these tools, you can then track down what your buyer wants. Obviously, if you know what your buyer wants, you can start producing content around their wants.

Simply put, understand your buyer and dominate your market.

In our next post, we’ll examine how to distribute your content. In the mean time, additional thoughts or comments are always welcomed in the {comments} section below.

Thanks for reading!

by Dr. Patrick MacNamara 5 Comments

Content is King — Now What?

In our last post, we established that content is king.

But, if you don’t have content, then your kingdom is without a ruler. And, we all know what type of chaos that can cause!

You see, it’s a buyer’s market. What the buyer wants and desires gets priority.

How does the buyer buy? Continue Reading …

by Dr. Patrick MacNamara 11 Comments

Who's King of Your Office?

Is it you, doctor?

How about your technique?

Maybe it’s your multiple degrees or diplomate status?

In reality, none of the above really matters from the business standpoint. You can be the greatest chiropractor in the world but if you don’t know how to run a business, you won’t be in practice for long. Continue Reading …

by Dr. Patrick MacNamara 4 Comments

How to Thrive in Today's Economy

Let’s face it.

Many people are concerned about the state of our economy. Jobs are being lost and markets are deteriorating.

Peoples’ mindsets are negative and filled with worry. Fear of what the future holds becomes the dominating theme.

At the same time, many entrepreneurs have made fortunes during economic upheavals.

Think about it.

Economic turmoil doesn’t equate to shortage of money. It just means that money is changing hands. The key is to be positioned properly as one of those hands.

You can thrive in today’s economy. The rules have changed but the game’s the same.

If you want an insider’s perspective of what it’ll take for your practice to thrive in today’s economy, subscribe to our RSS feed (what’s that?) and stay tuned. We’ll outline the new rules for you so that you can successfully compete again and WIN!