Next Generation Chiropractor
Chiropractic Internet marketing can be daunting for many practicing chiropractors.
Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.
Why?
Because content is king!
Don’t believe me?
Over Independence Day, Matt Mullenweg and his devoted WordPress Team released a major update to the extremely popular WordPress platform, version 3.2.
In today’s post, I’d like to walk you through three important steps you’ll need to take to make sure your upgrade goes smoothly.
But first, let’s get a little background on WordPress 3.2. According to Matt, WordPress has dedicated this release to noted composer and pianist George Gershwin.
Here’s what Mr. Mullenweg had to say about it …
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In my last post, I introduced 6 Facebook strategies every chiropractor should know. The fifth strategy on the list was having an Engagement Strategy.
Even though engagement is an essential part, I don’t want you to think that it should only happen on Facebook. It should also happen on Twitter, Linkedin, YouTube, and your chiropractic blog.
Why your blog?
Because your blog should be the center of all your online marketing endeavors. By leveraging the power of social media you’ll not only be able to drive prospects back to your blog but also be able capture their email addresses for future communication and marketing.
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From time to time, I’m asked what WordPress plugins I use on Next Generation Chiropractor. Instead of walking through my entire list, I typically recommend a handful that I feel will enhance and benefit one’s blog.
Now if your current website isn’t built in WordPress, then I recommend you read What’s a Blog?, Why Blog?, and Self-hosted vs. Free blogs. They’ll help you understand why a blog wins hands down each and every time.
But, if you’re already using WordPress, here are six WordPress plugins that I recommend using with your chiropractic blog.
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I opened my first Twitter account on May 1, 2008. In Twitter years, that’s a long time ago!
But, as of this writing, I now have 12 Twitter accounts that serve various purposes.
For example, I have one for this blog, @NextGenChiro, one for my web design company, @ChiroWebDesigns, one for my membership site for beginning chiropractic bloggers, @BloggingChiros, et cetera.
Now I know what some of you are thinking … where do I find time to sit around and manage twelve Twitter accounts on any given day?
Truth be known, I don’t.
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Since its inception, Next Generation Chiropractor has always been built within Chris Pearson’s very solid premium WordPress framework, better know to all as Thesis. For this blog, it’s stood the test of time, my amateur hacks, and one well-received redesign without a glitch.
And for over two years, I’ve recommended it to those that are looking for one of the best WordPress themes available on the market today.
Matter of fact, if you’re into CSS and PHP, knock yourself out because you’ll need them with Thesis to truly design a killer blog.
But, if you’re tired of coding, hacking PHP, and are ready to get on with design, then you need to seriously look at Headway.
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One of the nicest features about WordPress is its easy-to-use dashboard. For many first time users, the intimidation of web publishing is quickly diminished once they see how similar things look to the typical text editor.
For example, if one remains inside the Visual Editor, toolbar icons are similar to the ones found inside Microsoft Word.
To align text, images, or videos, one simply selects what needs to be edited, clicks on the center icon, and voilà! … the changes are applied.
However, other aspects of the dashboard’s functionality are either found through additional study or by happenstance as one rummages around.
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Over the weekend, I had a comment come through for an older post that basically suggested that if you listed your site with Alexa and used their toolbar, traffic to your website would increase. Although a nice thought, it just isn’t true.
Building an online presence takes time. But time isn’t the only ingredient. There are many other factors like using the right software juxtaposed with search engine optimized copy just to name a few.
Then, when this symphony of ingredients mixes correctly and is allowed to age like a fine bottle of Bordeaux, many amazing things can and will occur. For starters, all that hard work will eventually pay off when your increased traffic transforms into loyal customers.
However, no matter how well your site performs, always be cognizant of its need for improvement. In other words, it doesn’t take long to lose your place in line if you don’t pay attention to details.
So, to help you keep track of the details, let’s take a look at three tools chiropractors can use to assess website traffic, authority, and PageRank. And, to illustrate my point, I’ll throw in images related to this blog, Next Generation Chiropractor.
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Are you looking for an easy way to capture names and email addresses from people that visit your chiropractic blog or website?
If so, you need to pay attention to today’s post because I’m featuring a piece of software that’ll absolutely explode your chiropractic mailing list! And, the cool thing about it, outside of building your email list fast, is it works on any type of website no matter how it was built.
In other words, you don’t have to have a WordPress site to get it to work. With their newest update, it’ll run on Joomla, Drupal, or even a static HTML site right out of the box.
What am I referring to?
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Maintaining a chiropractic blog is one of the smartest things you can do to get your chiropractic message out to the masses both inexpensively and efficiently. By writing content that connects and engages your target audience, you have a greater chance of winning their business once they see that you’re committed to meeting their wants, needs, and desires.
However, maintaining a chiropractic blog also takes a great deal of work. Even though today’s blogging software makes things easier than ever before, chiropractors still need to know how to select proper keywords for their niche while incorporating them strategically through their content.
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