Yesterday I closed the post by stating that today we’d discuss how to promote your practice outside of your personal profile.

The reason why I emphasized outside of your personal profile is because, if you recall from Part 2 in this series, your personal profile needs to be approachable and not “salesy”. People want to know that you have a life outside of being a business owner and you’re not just interested in “making a buck”.

So, with that distinction, allow me to introduce Facebook Pages.

You may be asking, “What is a Facebook Page?”

Essentially, it’s a page you create for your business to share information, interact with so-called “fans” and generate a more visible business presence online.

One major benefit is that they’re made publicly available so search engines can easily find and index them, which is an added SERP benefit. The more successful you use the page, the more viral your blog content, practice events and video presentations can become.
Continue Reading …

After yesterday’s post, I trust you’ve had some time to sign up with Facebook and take a look around. Hopefully, you’ve also updated your profile and started building your friends list. If you haven’t, I encourage you to do so as soon as possible so that you can start laying the foundation for a more significant online presence.

With that said, remember one thing — your blog should be the central hub of all of your online communications.

Social media platforms like Facebook and Twitter are simply an extension to your blog. And, as you’ll soon find out, can be an incredible traffic generator to your blog due to their built-in dominance and high ranking within Google‘s search engine results page, more commonly known as a SERP.
Continue Reading …

In my last post, I introduced you to the concept of using Facebook to attract quality new patients. But, if you don’t even have an account, you’re dead in the water. So, the focus of this post is to take you through the basics of getting setup and registered.

Now, for some of you, this post will seem elementary. For that, I do apologize.

However, the simple fact remains that most doctors don’t keep up with the world of internet marketing and social media. Furthermore, you’d be surprised at how many doctors I come in contact with that either don’t have a Facebook account or don’t even know how to find Facebook online.

I know. It’s hard to believe, isn’t it?

Well, unfortunately it’s true. So, please bare with me. I promise — you’ll find plenty of great tips in the upcoming related posts.

So, let’s jump right in starting at ground zero.
Continue Reading …

Twitter seems to be the dominant theme these days. Celebrities have embraced it, Oprah Winfrey has promoted it and national news has featured it.

However, the simple fact remains that Facebook still dominates the social media world. According to the latest stats from Alexa.com, Facebook is #4 on the world’s top sites list.

In April alone, Facebook amassed an impressive 67.5 million visitors. The largest percentage of users worldwide were from the United States coming in at 29%.

So, what does this mean for you and your practice?
Continue Reading …