From the category archives:

Internet Marketing

4 Truths Every Chiropractor Should Know About Social Media Marketing

February 1, 2010

Over this past weekend, I had the wonderful privilege of speaking to a fairly large group of both chiropractors and chiropractic assistants in Atlanta, Georgia.
As always when I address this crowd, the audience was not only a pleasure to speak to but the presentation was well received. For that, I’m forever grateful!
Obviously, my focus [...]

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Social Media Marketing for Chiropractors: Is There a ROI?

January 14, 2010

Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.
Today, I’d like to revisit that post but in a different way. Instead of writing [...]

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How Google’s Browser Size Tool Can Help Capture Chiropractic Prospects

December 22, 2009

Let’s say you’ve been reading this blog since day one. You’ve digested the concepts, understood the technology and are now ready to get your feet wet.
You’ve snatched up a domain name, purchased a hosting plan and forged forward with your very first Wordpress install. Heck, you’ve even paid attention and purchased a search engine optimized [...]

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How Chiropractors Can Lead America’s Wellness Revolution

November 23, 2009

Two weekends ago, I had the privilege to speak to a large group of chiropractors in St. Louis about blogs and social media. The purpose was to educate and inform chiropractors on how to use blogs and social media networks to grow their practices.
The presentation was geared toward beginning bloggers and fairly basic in [...]

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Chiropractic Marketing: There’s a Tweet for That!

November 10, 2009

Since the launch of Apple’s iPhone, we’ve been inundated with the message, “There’s an App for that!” And, after visiting iTunes, one has no doubt believing their statement. As of today’s post, there are over 100,000 Apps now available in the App Store.
One sector that’s driving App development is social media. Case in point, look [...]

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Chiropractic Marketing: Using Screencast and PowerPoint to Grow Your Chiropractic Practice

November 4, 2009

Recently I was asked by several chiropractors if I would be willing to write a blog post on how to create a custom chiropractic marketing video using screen capture and PowerPoint presentation software. So, instead of writing a text-based tutorial, I thought I’d highlight several companies and their software through my own screencast.
But, before we [...]

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Chiropractic Marketing: Are You an Inbound Chiropractic Marketer?

October 5, 2009

Do you know the difference between inbound and outbound chiropractic marketing?
If not, then I encourage you to watch today’s screencast.
The information provided should stimulate your creative thought as well as encourage you to get serious about your inbound chiropractic marketing campaigns and strategies.
Once the screencast concludes, please take the time to share your thoughts with [...]

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Chiropractic Marketing: How to Attract Prospects Through Content Marketing

September 15, 2009

Over the last few months, several chiropractors have asked me what the secret is to attracting quality prospects to their websites.
Some of them want to know if it’s their fancy three-dimensional rotating anatomical model or their pristine chameleon-like professional template.
Others think it’s their long dissertation of the vertebral subluxation complex juxtaposed with their interpretation of [...]

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Chiropractic Marketing: 5 Ways to Reach Your Local Community

August 26, 2009

I realize that there are many ways to market your chiropractic practice. Some are fantastic, others mediocre and some, downright ineffective.
My questions is do you know which ones effectively work for you within your community plus provide a substantial return on your investment?
If not, then you’re not only hindering your efforts to disseminate [...]

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Chiropractic Marketing for Today's Chiropractor

August 3, 2009

Let’s play twenty questions …
Do you market your practice? If so, how? What about when? And, to whom?
What plan have you devised? Is it working for you? Does it provide a solid return on investment? Or, does it break the bank?
What about your message? Does it add value to your prospects? Or, does it add [...]

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