Internet Marketing

How QR Codes can Enhance Chiropractors’ Marketing Strategies

Written by Dr. Patrick MacNamara on August 6, 2010 // 3 Comments

As many of you know, I’m a big advocate of technology. I’m also an early-adopter. For Next Generation Chiropractor readers, both work toward your benefit.

How?

Well, I research, test, and report on what’s happening within the world of technology — more specifically, within social media and internet marketing.

So, the advantage is in your court. By reading Next Generation Chiropractor, you get up-to-date information that can benefit your chiropractic practice immediately without spending a dime.
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Apple’s iPhone 4 Changes Everything for Chiropractors Again

Written by Dr. Patrick MacNamara on June 8, 2010 // 9 Comments

Yesterday in San Francisco Steve Jobs, CEO of Apple, kicked off WWDC 2010 with his traditional keynote address. In typical Steve Job’s fashion, he quickly mesmerized the crowd with the latest stats and technology from Apple.

Even though he began by discussing the magical iPad, every developer sitting in the room knew that the main event would be centered around the iPhone. And, it wasn’t too long before Jobs & Company tempted the audience with things to come by reviewing all the great features packed into their updated mobile operating system, now called iOS4.
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Filed Under: Apple, Internet Marketing // Tagged: apple inc., apple store, apple worldwide developers conference, apples, change, changes, chiropractic, chiropractor, chiropractors, computing, everything, iPhone, iphone os, linksys iphone, main events, multi-touch, portable media players, redwood city, san francisco, smartphones, steve, steve job, steve jobs, technology, video conferencing

4 Truths Every Chiropractor Should Know About Social Media Marketing

Written by Dr. Patrick MacNamara on February 1, 2010 // 9 Comments

Over this past weekend, I had the wonderful privilege of speaking to a fairly large group of both chiropractors and chiropractic assistants in Atlanta, Georgia.

As always when I address this crowd, the audience was not only a pleasure to speak to but the presentation was well received. For that, I’m forever grateful!

Obviously, my focus was on how to use blogs and social media networks to help grow their chiropractic practices. However, during the first part of my presentation, I spent a considerable amount of time discussing the four truths every chiropractor should know about social media marketing.

My purpose — to help chiropractors understand that it takes patience, time, and perseverance to build their presence online.

You see, without a proper understanding of these four truths, one can make the wrong assumption that social media marketing doesn’t work. If that occurs, it can derail any legitimate attempts at building a successful brand online.

Even though my presentation was over two hours and covered other topics besides these four truths, I decided to create a screencast for all of my Next Generation Chiropractor readers which focused on the aforementioned exclusively.
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Filed Under: Internet Marketing, Screencasts // Tagged: alternative medicine, chiropractic, chiropractic assistant, chiropractic education, chiropractor, foundational truths, Internet Marketing, marketing, medicine, screencast, Social Media, truth

Social Media Marketing for Chiropractors: Is There a ROI?

Written by Dr. Patrick MacNamara on January 14, 2010 // 3 Comments

Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.

Today, I’d like to revisit that post but in a different way. Instead of writing about the power and purpose of social media, I thought I’d provide a short video that demonstrates the return on investment both large and small companies are experiencing through this marketing phenomenon.

As you watch it, pay close attention to the particular companies featured and how they’re using social media marketing to grow their businesses.

For example, one of the stats that impressed me was the one involving Ford Motor Company. According to Qualman, Ford was the only United States automobile manufacturer out of the Big Three that didn’t ask for government bailout money while at the same time had been actively budgeting 25% of their marketing dollars into social media marketing.
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Filed Under: Internet Marketing, Social Media, Special // Tagged: business, chiropractic, chiropractor, demonstrate, erik, erik qualman, ford motor company, gary vaynerchuk, health, manipulative therapy, marketing, medicine, revision3, rois, short video, Social Media

How Google’s Browser Size Tool Can Help Capture Chiropractic Prospects

Written by Dr. Patrick MacNamara on December 22, 2009 // 4 Comments

Let’s say you’ve been reading this blog since day one. You’ve digested the concepts, understood the technology and are now ready to get your feet wet.

You’ve snatched up a domain name, purchased a hosting plan and forged forward with your very first WordPress install. Heck, you’ve even paid attention and purchased a search engine optimized theme like Headway or Thesis!

After a successful launch, you notice that some blog posts are more popular than others. Matter of fact, one of your posts is just crushing it when it comes to popularity!
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Filed Under: Blogging Tips, Google, Internet Marketing //

Chiropractic Marketing: There’s a Tweet for That!

Written by Dr. Patrick MacNamara on November 10, 2009 // 4 Comments

Since the launch of Apple’s iPhone, we’ve been inundated with the message, “There’s an App for that!” And, after visiting iTunes, one has no doubt believing their statement. As of today’s post, there are over 100,000 Apps now available in the App Store.

One sector that’s driving App development is social media. Case in point, look how many Apps are available just for social media networking. It’s not only mind-boggling but proof positive that social media is here to stay.

As a chiropractic entrepreneur, it’s your job to be cognizant of change. As new ideals come down the pike, you should have enough executive intelligence to either implement them or move on toward the next big thing.
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Filed Under: Internet Marketing, Twitter // Tagged: Twitter

Using Screencast and PowerPoint to Grow Your Chiropractic Practice

Written by Dr. Patrick MacNamara on November 4, 2009 // 4 Comments

Movies_256x256 Recently I was asked by several chiropractors if I would be willing to write a blog post on how to create a custom chiropractic marketing video using screen capture and PowerPoint presentation software. So, instead of writing a text-based tutorial, I thought I’d highlight several companies and their software through my own screencast.