11 Ways Chiropractors Can Build a Stronger Web Presence

Strong Web PresenceBack in February, Google spanked quite a few prominent websites across the U.S. with its new “search quality” algorithm code-named Panda. Designed to eradicate content farms, Google went after sites that consistently publish shabbily produced, keyword-loaded content.

The biggest losers were sites like blippr.com, associatedcontent.com, articlebase.com, mahalo.com, and ezinearticles.com to name a few.

To show you how powerful Google is regarding e-commerce and how one of their algorithmic changes can wreck havoc on businesses who hold high search rankings but try to ignore Google’s rules, consider Mahalo. After Panda was released, Mahalo saw a 87.3% drop in its Organic Performance Index and had to eliminate 10% of its workforce shortly after the change.

With that being the case, chiropractors need to pay attention to the quality of their content no matter where it is being published. For starters, focus on producing great content. Remember, you need to think like a publisher not a marketer when writing your articles.

So, what makes for good content in Google’s eyes?
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MarketMeSuite 3 Will Change Internet Marketing For Chiropractors

Last August, I published an article that describes how MarketMeSuite helps chiropractors easily market chiropractic. I pointed out its main features, explained how it helps automate one’s marketing message, and shared some additional thoughts on why I’ve been a loyal user of MarketMeSuite before it even hit version 1.0.

Today is no different. MarketMeSuite, developed by PieDog Media, is still hands down the best Internet marketing tool I’ve seen and used. It takes the challenge out of distributing your content and helps you stay laser-focused on your target audience.

And, as an innovator, PieDog Media’s attention to detail as well as their openness to customer input is always appreciated. It’s no wonder why they naturally keep making a more stellar product that takes the difficulty out of Internet marketing.

With that said, I’m pleased to announce their “soon to be released” update, MarketMeSuite 3. It not only provides the same power and finesse that version 2 offers but also receives more game-changing features wrapped inside a more user-friendly graphical user interface.
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9 Steps Toward Achieving Internet Marketing Success for Chiropractors

Success or FailureTo kick off 2011, instead of reminding chiropractors about setting goals and writing out their vision for the New Year, I thought many would appreciate a simple guideline that they can follow for optimal Internet marketing success.

But, before I walk you through the steps, please understand that Internet marketing isn’t a silver bullet. It takes time, discipline, and commitment to see significant results.

In other words, it’s no different than anything else worth achieving. You must persevere to gain the prize. Perseverance surrounded by correct business principles wins every time regardless if you’re using them on or offline.
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