Back in February, Google spanked quite a few prominent websites across the U.S. with its new “search quality” algorithm code-named Panda. Designed to eradicate content farms, Google went after sites that consistently publish shabbily produced, keyword-loaded content.
The biggest losers were sites like blippr.com, associatedcontent.com, articlebase.com, mahalo.com, and ezinearticles.com to name a few.
To show you how powerful Google is regarding e-commerce and how one of their algorithmic changes can wreck havoc on businesses who hold high search rankings but try to ignore Google’s rules, consider Mahalo. After Panda was released, Mahalo saw a 87.3% drop in its Organic Performance Index and had to eliminate 10% of its workforce shortly after the change.
With that being the case, chiropractors need to pay attention to the quality of their content no matter where it is being published. For starters, focus on producing great content. Remember, you need to think like a publisher not a marketer when writing your articles.
So, what makes for good content in Google’s eyes?