If social media sites such as Facebook and Twitter are the Yellow Pages of the new century, then LinkedIn is the B2B directory.
Just as your social media pages can offer a great deal more than any ad in the Yellow Pages ever could, LinkedIn provides the opportunity to learn and do more than any printed media ad can do.
Think of it as a big mixer party for all the people with whom you may or may not do business: there are many chances to make new acquaintances and get introductions to professionals and business people you should know. Since it offers access to everywhere, it is the ultimate networking tool.
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