Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many chiropractors have an account, their profile is often incomplete, making it essentially useless.
You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming you already have some form of a LinkedIn profile — if not, go create one — lets complete your profile so you can attain social media greatness. 😉