Local Marketing

How to Start A Chiropractic Mobile Marketing Campaign

Written by Dr. Patrick MacNamara on July 28, 2011 // 2 Comments

Mobile Device Platforms Mobile marketing for chiropractors is a new concept. Matter of fact, within the circle of chiropractors I associate with from around the world, I can only think of a handful that are doing it.

Why?

Because they’re innovators.

Innovators, as Geoffrey Moore points out in his book Crossing the Chasm, pursue new technology aggressively.

Matter of fact, they seek them out before others — even before a formal marketing program has been launched. This is because technology is a central interest in their life, regardless of what function it is performing.
[Read more...]

Filed Under: Local Marketing, Mobile Marketing //

3 Things That Should Never Change With Your Chiropractic Local Listing

Written by Dr. Patrick MacNamara on March 28, 2011 // Leave a Comment

As the landscape for search expands more toward local, chiropractors need to realize that a successful web presence isn’t just tied to search engine optimized content anymore. Instead, it now requires a player in two games instead of one.

The first game remains the same — one that generates consistent and relevant content through a blog in order to benefit from the long tail effect. This guarantees success well into the future when trying to build a strong web presence.

The second is more location-based — one that feeds specific and correct information about one’s business into the Big Three, aka Google, Yahoo, and Bing, and hundreds of smaller directories.
[Read more...]

3 Ways to Market Local Using Mobile for Chiropractors

Written by Dr. Patrick MacNamara on March 14, 2011 // 6 Comments

Market Local Using Mobile As more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

Survey for Chiropractors: Maximizing Your Marketing Efforts Locally

Written by Dr. Patrick MacNamara on February 10, 2011 // Leave a Comment

Checkmark Marketing locally is nothing new to a practicing chiropractor. Matter of fact, the majority of chiropractors are extremely well-versed on how to market locally through traditional mediums like newspaper ads, yellow page phonebooks, and val-pac coupons.

Unfortunately, many of these traditional tactics aren’t generating results like they used to, let alone creating adequate return-on-investment dollars. Instead, chiropractors are finding themselves wasting precious marketing dollars inside a paradigm that is slowly dying.

But, for the cognizant chiropractor, inbound marketing strategies have replaced traditional models. This paradigm shift has not only opened new doors for the practicing chiropractor but also laid the foundation toward a healthy web presence right out of the gate.
[Read more...]