As the landscape for search expands more toward local, chiropractors need to realize that a successful web presence isn’t just tied to search engine optimized content anymore. Instead, it now requires a player in two games instead of one.
The first game remains the same — one that generates consistent and relevant content through a blog in order to benefit from the long tail effect. This guarantees success well into the future when trying to build a strong web presence.
The second is more location-based — one that feeds specific and correct information about one’s business into the Big Three, aka Google, Yahoo, and Bing, and hundreds of smaller directories.