Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

iPhone AdIf you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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3 Ways to Market Local Using Mobile for Chiropractors

Market Local Using MobileAs more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

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Survey for Chiropractors: Maximizing Your Marketing Efforts Locally

CheckmarkMarketing locally is nothing new to a practicing chiropractor. Matter of fact, the majority of chiropractors are extremely well-versed on how to market locally through traditional mediums like newspaper ads, yellow page phonebooks, and val-pac coupons.

Unfortunately, many of these traditional tactics aren’t generating results like they used to, let alone creating adequate return-on-investment dollars. Instead, chiropractors are finding themselves wasting precious marketing dollars inside a paradigm that is slowly dying.

But, for the cognizant chiropractor, inbound marketing strategies have replaced traditional models. This paradigm shift has not only opened new doors for the practicing chiropractor but also laid the foundation toward a healthy web presence right out of the gate.
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Ez Texting Makes Mass Text Messaging a Snap for Chiropractors

Ez textingStaying true to my word for 2011, let’s continue our focus on mobile marketing for chiropractors. And, since we’re at the ground floor of mobile marketing, let’s look at one area that can truly change how you market and communicate with your chiropractic patients.

What area is that?

Mass text messaging.

As Mashable reported, “Text messaging is one of the most popular communication methods in the world. The cost of a cell phone and SMS plan compared to that of a computer and a broadband connection has made texting extremely popular in developing countries, and “unlimited messaging” plans have made it the communication medium of choice for teens everywhere (beating face-to-face conversation and e-mail in popularity).”

They also provided a nice infographic associated with their story on The Rise of Text Messaging. I uploaded it to my Posterous account for quick access.

But, as a chiropractor, how can you streamline the process? How can you effortlessly communicate with patients? How can you manage so many phone numbers? And, how expensive is it to play the game?
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