Mobile Marketing

Chiropractic Apps: iPhone & Android Apps for Chiropractors

Written by Dr. Patrick MacNamara on October 3, 2011 // Leave a Comment

Chiropractic iPhone & Android Apps If you’re an Apple aficionado, you’re probably already aware of Apple’s big iPhone event that’s scheduled for tomorrow. If you have no clue on what I’m talking about, then see Brett Molina’s Report: Apple event slated for Oct. 4 that was featured in USA Today.

Just like previous events, Apple will hit a home run by unveiling new products and services that’ll transform the way we do business and enjoy life. It’s the former that I’d like to focus on today — transforming the way chiropractors do business.

Over 50% of those that connect to the Internet today are doing so via a mobile device. Local mobile search volume is growing exponentially at 50% per year. 80% of searchers research online before purchasing in a 10-20 mile radius. And, the #1 access method for local information is the mobile browser with 20.7 million users per month.

With so many prospects turning to mobile devices, I have to wonder how many chiropractors are capitalizing on this phenomenon or just simply letting business pass them by.

Is YOUR chiropractic practice ready?
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Filed Under: Apple, Mobile Computing, Mobile Marketing // Tagged: access information, android, androids, app store, apple, apple inc., apps, build customize, chiropractic, chiropractic history, chiropractic office, chiropractic practice, chiropractor, chiropractors, computing, iPhone, itunes, manipulative therapy, medicine, multi-touch, prospecting

How to Start A Chiropractic Mobile Marketing Campaign

Written by Dr. Patrick MacNamara on July 28, 2011 // 2 Comments

Mobile Device Platforms Mobile marketing for chiropractors is a new concept. Matter of fact, within the circle of chiropractors I associate with from around the world, I can only think of a handful that are doing it.

Why?

Because they’re innovators.

Innovators, as Geoffrey Moore points out in his book Crossing the Chasm, pursue new technology aggressively.

Matter of fact, they seek them out before others — even before a formal marketing program has been launched. This is because technology is a central interest in their life, regardless of what function it is performing.
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Filed Under: Local Marketing, Mobile Marketing //

Mobile Marketing for Chiropractors

Written by Dr. Patrick MacNamara on June 1, 2011 // 1 Comment

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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Filed Under: Mobile Marketing // Tagged: ad agency, ads, advertising, chiropractic, chiropractor, chiropractors, health, manipulative therapy, marketing, medicine, mobile ads, mobile devices, mobile marketing, mobile web, mobile websites, mobiles, starters, technology

The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

Written by Dr. Patrick MacNamara on April 27, 2011 // 5 Comments

If you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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Filed Under: Mobile Marketing // Tagged: computing, consumers, Internet Marketing, marketing, mobile, mobile ads, mobile devices, mobile internet, mobile marketing, mobile movement, mobile web, mobiles, movement, online social networking, skype, smartphone, smartphones, t mobile, technology, web 2.0, windows mobile

3 Ways to Market Local Using Mobile for Chiropractors

Written by Dr. Patrick MacNamara on March 14, 2011 // 6 Comments

Market Local Using Mobile As more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

Survey for Chiropractors: Maximizing Your Marketing Efforts Locally

Written by Dr. Patrick MacNamara on February 10, 2011 // Leave a Comment

Checkmark Marketing locally is nothing new to a practicing chiropractor. Matter of fact, the majority of chiropractors are extremely well-versed on how to market locally through traditional mediums like newspaper ads, yellow page phonebooks, and val-pac coupons.

Unfortunately, many of these traditional tactics aren’t generating results like they used to, let alone creating adequate return-on-investment dollars. Instead, chiropractors are finding themselves wasting precious marketing dollars inside a paradigm that is slowly dying.

But, for the cognizant chiropractor, inbound marketing strategies have replaced traditional models. This paradigm shift has not only opened new doors for the practicing chiropractor but also laid the foundation toward a healthy web presence right out of the gate.
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Filed Under: Local Marketing, Mobile Marketing // Tagged: business, business marketing, chiropractic, chiropractor, digital marketing, effort, efforts, health, inbound marketing, Internet Marketing, local marketing, marketing, maximize, survey, surveys, yellow pages

Ez Texting Makes Mass Text Messaging a Snap for Chiropractors

Written by Dr. Patrick MacNamara on February 7, 2011 // 2 Comments

Ez texting Staying true to my word for 2011, let’s continue our focus on mobile marketing for chiropractors. And, since we’re at the ground floor of mobile marketing, let’s look at one area that can truly change how you market and communicate with your chiropractic patients.

What area is that?

Mass text messaging.

As Mashable reported, “Text messaging is one of the most popular communication methods in the world. The cost of a cell phone and SMS plan compared to that of a computer and a broadband connection has made texting extremely popular in developing countries, and “unlimited messaging” plans have made it the communication medium of choice for teens everywhere (beating face-to-face conversation and e-mail in popularity).”

They also provided a nice infographic associated with their story on The Rise of Text Messaging. I uploaded it to my Posterous account for quick access.

But, as a chiropractor, how can you streamline the process? How can you effortlessly communicate with patients? How can you manage so many phone numbers? And, how expensive is it to play the game?
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Filed Under: Mobile Computing, Mobile Marketing // Tagged: cell phones, chiropractor, chiropractors, ez, ez texting, mass, mass text message, mobile marketing, mobile telecommunications, sms, sms text message, snap, technology, text messaging, texting

3 Infographics That Support Linking Mobile To Local

Written by Dr. Patrick MacNamara on January 31, 2011 // 6 Comments

If you recall, on December 15, 2010, I announced in my post titled Why Thinking Mobile to Market Local is Smart for Chiropractors that I’d be shifting some of my focus away from just blogging and social networking to local mobile marketing. My reason — chiropractic mobile marketing is the link to effective local marketing.

Here’s a recap of the equation I suggested you follow:

A Strong Web Presence + Locally-targeted Mobile Marketing Campaigns + Consistent Offline Ads that are Linked to Your Web Presence = Effective Local Marketing
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Filed Under: Mobile Computing, Mobile Marketing // Tagged: advertising, chiropractic, infographics, Internet Marketing, linking, local, local communities, local marketing, marketing, mobile marketing, mobile phone, mobile phones, mobiles, online marketing, social networking, support

The Growth of Mobile: Stats and Figures That Will Shock You

Written by Dr. Patrick MacNamara on January 26, 2011 // 8 Comments

During my continual research and study, I ran across another exceptional video that summarizes the staggering growth of mobile.

The good news is that it isn’t over an hour long!

Matter of fact, it’s only around three minutes in duration but provides some great stats on why small business owners should start thinking mobile for local marketing.

In addition, I’ve provided a few charts and graphs to help drive home the point. So, before you click that play button, take a look at the following charts:
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Filed Under: Mobile Computing, Mobile Marketing // Tagged: .mobi, communication, desktop computers, figure, figures, growth, internet, mobile commerce, mobile internet, mobile internet growth, mobile phone, mobile phones, mobile telecommunications, mobile video, mobile web, mobiles, morgan stanley, social issues, stats, technology

Eric Schmidt at Mobile World Congress

Written by Dr. Patrick MacNamara on January 25, 2011 // Leave a Comment

To help expand your concepts and shift your paradigms, today I’d like to share with you Google’s vision of the mobile future as presented by Eric Schmidt at the 2010 Mobile World Congress.

Yes, there’s not a great deal of text content included with today’s post but I figured this presentation will give you more than enough information to see where things are heading.

Listen up! If you want to dominate locally, you must start building a strong web presence via a blog, optimize it for mobile users, and link it locally through services like Google Places.

In short order, I’ll show you how to incorporate the latter part of the aforementioned so that you can start connecting the dots. In the interim, sit back and enjoy the presenation …
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