Next Generation Chiropractor
Social media marketing is one of the fastest and most effective business strategies available.
Facebook, Foursquare, Twitter and LinkedIn all give businesses the perfect platform to showcase their services to thousands of potential and current clients at one time.
One of the greatest things about social media marketing is that it works for every type of industry, including chiropractic services.
As a chiropractor, you may not know the “ins and outs” of social media marketing — but that’s ok!
At one time, a phone book’s yellow pages were the best place for consumers to find the services they needed, and that meant those pages were also the best place for professionals to reach prospective clients.
But in the modern world, search engines like Google and Bing give customers much more access to the information and solutions they need. Chiropractors who limit their marketing efforts to print media may simply never reach the prospects who could benefit the most from their services.
Chiropractors in particular can benefit from using social media because it can help them reach customers who know they have a problem but don’t know that chiropractic care can help.
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On June 28, 2011, Google announced the launch of their new social network called Google+. My first thought was do we really need another social network?
Well, after spending a few weeks on Google+, I’d have to say why yes, yes we do! And, here’s why.
As Google pointed out, online sharing is awkward. Even broken. And Google aims to fix it.
Whether they do or not is to be debated. However, I’m more optimistic this go around than I was with Google Buzz or Google Wave.
Matter of fact, after spending a few hours within Google+, I was immediately hooked. The whole concept of Circles just makes sense, Sparks makes it easier to share things you’re interested in, Hangouts are just more intuitive than Facebook Video Calling, and Huddle is, well, a complete steal from Apple’s iMessage technology which was announced at the last WWDC.
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Yesterday Google launched their Google Plus Project. After taking the tour, I’m extremely impressed and believe that they finally got it right when it comes to social media.
Matter of fact, I believe they’re more prepared to compete with Facebook this go around than they were in times past. If all goes as expected, I think they’ll easily propel past Facebook as the #1 social media network in the world.
But, if you’re still waiting for a coveted invite, takes some time to peruse the following videos. They’ll set the stage for things to come.
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On any given day, I typically have three web browsers opened on my Mac’s desktop — Safari, FireFox, and Chrome.
My favorite out of the three is Safari. I love its intuitive interface, its stability, lightening fast downloads, HTML5 capabilities, and, of course, many of the growing list of installable extensions.
So, you may wonder, why do I have FireFox and Chrome opened as well if I’m so happy with Safari.
Well, as a web designer and developer, I like to test my creations inside different browsers so that I can see what others are seeing.
But, for social web browsing, I’ve always turned to Flock. Matter of fact, I wrote a post about Flock last year titled How to Organize and Manage Your Social Media World.
Flock led the pack when it came to easily connecting social media networks into one’s browser. Flock’s ability to update a rather impressive list of the most popular networks on-the-fly was also convenient and, for me, revolutionary.
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As more chiropractors begin experimenting with social media marketing, one of the challenges they’ll face is how to organize and manage their campaigns within various social media networks.
For beginners, I recommend services like Ping.fm and Tubemogul. They’re easy to use, integrate well with multiple social media networks, and save chiropractors valuable time.
In addition, Ping.fm can update all of your accounts at once either via text or smartphone app. For a more detailed discussion on both, read 2 Ways to Quickly Update Your Social Media Sites All at Once.
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Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.
Today, I’d like to revisit that post but in a different way. Instead of writing about the power and purpose of social media, I thought I’d provide a short video that demonstrates the return on investment both large and small companies are experiencing through this marketing phenomenon.
As you watch it, pay close attention to the particular companies featured and how they’re using social media marketing to grow their businesses.
For example, one of the stats that impressed me was the one involving Ford Motor Company. According to Qualman, Ford was the only United States automobile manufacturer out of the Big Three that didn’t ask for government bailout money while at the same time had been actively budgeting 25% of their marketing dollars into social media marketing.
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Back in November of this year, I gave a presentation to a group of chiropractors in St. Louis, Missouri, on how to use blogs and social media to grow their chiropractic practices.
The presentation was well-received, is still stimulating multiple conversations about the topic and is responsible for encouraging the launch of several chiropractic blogs. Consequently, I’m stoked!
If you really want to know why, read my post titled Help Me Help Chiropractors Spread the Chiropractic Message. It’ll lay a good foundation on why I’m such an advocate for blogs being used by chiropractors.
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Before we head into the weekend, I wanted to quickly distribute the following video that covers how chiropractors can use social media to grow their practices.
The example I use focuses on a condition of the week or symptom of the week and shows chiropractors how they can distribute their message using various social media tools.
Now before you get all bent out of shape by the mentioning of the words condition and symptom, you need to realize that most people enter your office with a medical mindset.
They’re not programmed to think wellness. They have no knowledge of subluxations. So, you need to meet them where they are at before you introduce them to the subluxation complex.
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Two weekends ago, I had the privilege to speak to a large group of chiropractors in St. Louis about blogs and social media. The purpose was to educate and inform chiropractors on how to use blogs and social media networks to grow their practices.
The presentation was geared toward beginning bloggers and fairly basic in concept. Nevertheless, I was still surprised at how few chiropractors understood what I was talking about.
Simple terms that have been around the Internet for at least ten years were causing multiple and sporadic cerebral subluxations!
To build a case for the use of blogs and social media, I always start my presentations with ample statistics.
For example, take a look at these stats regarding Facebook:
