From the category archives:

Social Media

Social Media Marketing for Chiropractors: Is There a ROI?

January 14, 2010

Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.
Today, I’d like to revisit that post but in a different way. Instead of writing [...]

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Using Blogs and Social Media to Grow Your Chiropractic Practice

December 18, 2009

Back in November of this year, I gave a presentation to a group of chiropractors in St. Louis, Missouri, on how to use blogs and social media to grow their chiropractic practices.
The presentation was well-received, is still stimulating multiple conversations about the topic and is responsible for encouraging the launch of several chiropractic blogs. Consequently, [...]

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How Chiropractors Can Use Social Media to Grow Their Practices

December 4, 2009

Before we head into the weekend, I wanted to quickly distribute the following video that covers how chiropractors can use social media to grow their practices.
The example I use focuses on a condition of the week or symptom of the week and shows chiropractors how they can distribute their message using various social media tools. [...]

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How Chiropractors Can Lead America’s Wellness Revolution

November 23, 2009

Two weekends ago, I had the privilege to speak to a large group of chiropractors in St. Louis about blogs and social media. The purpose was to educate and inform chiropractors on how to use blogs and social media networks to grow their practices.
The presentation was geared toward beginning bloggers and fairly basic in [...]

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Why Chiropractors Need to Read Socialnomics by Erik Qualman

August 20, 2009

I realize we all stay fairly busy — not just with our practices, but also our daily lives. Nevertheless, one of the signs of a true leader and entrepreneur is staying current with changing times.
One of the biggest changes occurring globally is how we communicate. Case in point, look at how rapidly social media networks [...]

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The Secret to Successfully Using Social Media as a Chiropractor

June 25, 2009

Okay, first of all, let’s get one thing straight — this post is NOT a long direct-response advertisement to get you to buy some cheesy product or infomercial. Just because the headline is enticing doesn’t mean I’m trying to sell you anything.
Quite frankly, I get pretty tired of that type of sales approach. I mean, [...]

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The Purpose of Social Media for Chiropractors

June 12, 2009

As I was monitoring my Twitter timeline this morning, I noticed a tweet by another chiropractor that said the following:
“I am still not sure what the purpose of these social media sites is.”
I was pleased to see an immediate answer to his tweet by a fellow chiropractor that stated:
“Social media is what you make of [...]

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How to Organize and Manage Your Social Media World

May 27, 2009

If you take a closer look at any successful business, you’ll find an extremely well-oiled machine. The foundation is built upon a system of efficiency that typically yields a high return on investment.
Checks and balances are in place to make sure that priorities are getting met and everyone is being productive. Without them, efficiency would [...]

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Guy Kawasaki's Reason Why Twitter Wins Over Facebook and MySpace

May 6, 2009

Some of you have emailed me recently asking if you only had one social media platform to use which one would it be. Instead of writing an entire post on the subject, I decided to turn to Guy Kawasaki. If you are not familiar with Guy Kawasaki, please take the time and read his bio.
In [...]

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Six Social Media Sites You Should Use as a Chiropractor

April 20, 2009

Since there are literally over a hundred social media websites on the internet today, finding the ones you need to grow your practice quickly can be a chore.
Plus, as a busy entrepreneur, you simply do not have the time to sit around, join and try to maximize the potential of them all.
So, to make your [...]

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