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Why Chiropractors Need to Read Socialnomics by Erik Qualman

I realize we all stay fairly busy — not just with our practices, but also our daily lives. Nevertheless, one of the signs of a true leader and entrepreneur is staying current with changing times.

One of the biggest changes occurring globally is how we communicate. Case in point, look at how rapidly social media networks have grown to accommodate ever-advancing technology. People of all ages are signing up en masse just to be able to connect with friends and family across the globe. What was once seen as an impossibility is now today’s reality.
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The Secret to Successfully Using Social Media as a Chiropractor

Okay, first of all, let’s get one thing straight — this post is NOT a long direct-response advertisement to get you to buy some cheesy product or infomercial. Just because the headline is enticing doesn’t mean I’m trying to sell you anything.

Quite frankly, I get pretty tired of that type of sales approach. I mean, come on, how many pages of copy does one really need to read before understanding what they’re trying to sell?

20? 40? 75? (Yes, I’ve seen them written that long!)

How about 1?
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The Purpose of Social Media for Chiropractors

As I was monitoring my Twitter timeline this morning, I noticed a tweet by another chiropractor that said the following:

“I am still not sure what the purpose of these social media sites is.”

I was pleased to see an immediate answer to his tweet by a fellow chiropractor that stated:

“Social media is what you make of it. For a chiropractor, use it to build relationships, promote your services, and education.”

Excellent tweet and to the point!

Social media is what you make of it. It’s just like anything else. If you want to see huge returns from it, then invest time in learning how to effectively and efficiently use it.
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How to Organize and Manage Your Social Media World

If you take a closer look at any successful business, you’ll find an extremely well-oiled machine. The foundation is built upon a system of efficiency that typically yields a high return on investment.

Checks and balances are in place to make sure that priorities are getting met and everyone is being productive. Without them, efficiency would decrease and ultimately the business’s bottom line would suffer.

As you invest more time and energy into promoting your practice online, you’ve got to come up with ways to streamline the process. The last thing you need is to add more tasks to the busyness of your day.

We’ve already discussed ways to update your social media platforms through Ping.fm and TubeMogul. However, you may be wondering if there’s a simpler way to organize, manage and view all of your accounts within one browser. Well, fortunately, there is and it’s called Flock.
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Guy Kawasaki's Reason Why Twitter Wins Over Facebook and MySpace

Some of you have emailed me recently asking if you only had one social media platform to use which one would it be. Instead of writing an entire post on the subject, I decided to turn to Guy Kawasaki. If you are not familiar with Guy Kawasaki, please take the time and read his bio.

In this video, Mr. Kawasaki gives his reasons why Twitter wins over Facebook and MySpace.

So, what do you think? If you’ve been utilizing social media, which platform has worked the best for you?

Please leave your thoughts, opinions and comments in the {comments} section below.

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Six Social Media Sites You Should Use as a Chiropractor

Since there are literally over a hundred social media websites on the internet today, finding the ones you need to grow your practice quickly can be a chore.

Plus, as a busy entrepreneur, you simply do not have the time to sit around, join and try to maximize the potential of them all.

So, to make your life simpler, we’ve put together a small list that are absolutely essential for you to join and start using.
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An Introduction to Social Media for Chiropractors

Unless you’ve been living under a rock, you probably have heard of social media networks like facebook and myspace.

And, like most professionals, have made the misconception that social media is “just a fad” or “just for teenagers”.

Well, neither assumptions are true. Social media is here to stay.
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Did You Know?

question_markWelcome to next generation chiropractor!

We are extremely excited about the launch of this blog and are looking forward to serving as many chiropractors as possible through our content.

To get to know us better, make sure you read the “About” section so that you understand why this blog was created.

Also, check back often because each post for the month of April will build upon the previous one. And, we’ve got quite a bit in store for you!

But, to kick things off, take a look at this video titled, “Did you know?”.

It will put things into perspective on how quickly the internet has become a global force.

So, what DOES it all mean?

More specifically, what does it all mean for you and your practice?

We want to hear from you!

The advantage of a blog is that it is a dialogue. We can all learn and grow from each other even more by sharing our thoughts and ideas. Therefore, your participation is greatly appreciated.

Share your thoughts below in the {comments} section…