Technology Tips

January 16, 2012 By Dr. Patrick MacNamara 10 Comments

How Genbook Can Grow Your Chiropractic Practice

As we enter a new year, you may be thinking about areas of your practice you want to change, grow or improve. If so, you should be investing in new online technologies to help achieve those goals.

As Dr. MacNamara has attested to in a past article, one of the easiest-to-use, most affordable and productive technologies with a strong ROI (Return on Investment) is Genbook, an online appointment scheduling solution for small businesses.

In fact, since appointment scheduling is so vital to growing a small customer-focused business like a chiropractic practice, the industry represents one of the most prevalent users of Genbook.

So what can Genbook do for your chiropractic practice?

December 13, 2011 By Dr. Patrick MacNamara 4 Comments

How to Run a Chiropractic Practice for Under $1000

Yeah, I know. That’s a bold title.

But in today’s economy, many chiropractors are looking for inexpensive ways to run and manage their chiropractic practices.

Today’s article doesn’t address the business model but rather the technology.

If you’re looking for an extremely efficient system, then I recommend AMC’s program for chiropractors already in practice or AMC’s Right Start program for student chiropractors.

Nevertheless, if I were just graduating from chiropractic college or starting a new practice, here’s what I would use.

August 10, 2011 By Dr. Patrick MacNamara 4 Comments

the Weekly Sticky: Chiropractic Patient Education Made Easy

the Weekly Sticky I love the quote by Stephen Covey that says, “Technology is a wonderful slave but a horrible master”.

In essence what Dr. Covey is saying is don’t be intimidated by it but instead embrace it. If you do, you won’t be limited and can more fully appreciate its power.

As a chiropractic entrepreneur, it’s your job to run your practice like a Fortune 500 company. You may not have stockholders that hold you accountable but you should at least pretend like you do since every decision you make ultimately affects your business’s bottom line.
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May 26, 2011 By Dr. Patrick MacNamara 2 Comments

How to Share Files Via Drag And Drop Using Fyels

Fyels Are you looking for a simple way to share files across Twitter? If so, I highly recommend that you checkout Fyels.

Based out of Brisbane, Australia, Fyels is a drag and drop sharing site, meaning that all you have to do to share a file is drop it in your browser window.

Although the concept of drag and drop sharing isn’t by any means new, the interface for Fyles is without a doubt one of the simplest. Fyels has virtually no restrictions and works out of the box.

According to the founder, Dominic Holland, “This service is designed for extremely fast and absolutely easy file-sharing. Whether it becomes a much loved public product that needs monetization is to be seen, but I know that for my purposes this site is absolutely perfect, and if it pans out to be that way for others then great!”
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May 23, 2011 By Dr. Patrick MacNamara 2 Comments

How Chiropractors Can Easily Survey Website Visitors

kissinsights-survey If you’re a business owner and chiropractic entrepreneur, you don’t need me to remind you how important statistics are to the health and future growth of your chiropractic practice. Correct numbers not only speak volumes on what you’re doing correctly but also on what needs to be fixed.

However, outside of cold hard stats, another area that needs constant monitoring is your customer service program. Smart chiropractors not only have systems in place that allow patients to give accurate assessments but also monitor that input so that their business doesn’t run aground unexpectedly simply by not paying attention.

Consequently, producing super satisfied customers becomes our goal. Without them, we can forget about creating self-sustaining, referral-based practices.

That being the case, let me ask you, how well are you doing? Do you have a system in place that allows patients to tell you straight from your webiste?
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January 19, 2011 By Dr. Patrick MacNamara 8 Comments

Genbook Hassle-Free Online Chiropractic Appointment Scheduling

Genbook Chiropractors Back in August 2010, I wrote about an online appointment scheduling company called Snirk. Even though it was in beta, I wanted to expose chiropractors to Snirk’s concepts and shift their paradigms to more online tools opposed to antiquated ones.

Since then, I’ve been on the look out for the very best online scheduling software available to us chiropractors today. And, believe it or not, I think I’ve found it.

It’s called Genbook.

As their website states, Genbook provides sophisticated yet easy-to-use online appointment scheduling software for small businesses to help grow their revenues by turning website visitors into confirmed appointments.
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December 9, 2010 By Dr. Patrick MacNamara 2 Comments

RockMelt Rocks As A Social Media Browser

On any given day, I typically have three web browsers opened on my Mac’s desktop — Safari, FireFox, and Chrome.

My favorite out of the three is Safari. I love its intuitive interface, its stability, lightening fast downloads, HTML5 capabilities, and, of course, many of the growing list of installable extensions.

So, you may wonder, why do I have FireFox and Chrome opened as well if I’m so happy with Safari.

Well, as a web designer and developer, I like to test my creations inside different browsers so that I can see what others are seeing.

But, for social web browsing, I’ve always turned to Flock. Matter of fact, I wrote a post about Flock last year titled How to Organize and Manage Your Social Media World.

Flock led the pack when it came to easily connecting social media networks into one’s browser. Flock’s ability to update a rather impressive list of the most popular networks on-the-fly was also convenient and, for me, revolutionary.
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October 27, 2010 By Dr. Patrick MacNamara 11 Comments

How To Explode Your Chiropractic Mailing List

Are you looking for an easy way to capture names and email addresses from people that visit your chiropractic blog or website?

If so, you need to pay attention to today’s post because I’m featuring a piece of software that’ll absolutely explode your chiropractic mailing list! And, the cool thing about it, outside of building your email list fast, is it works on any type of website no matter how it was built.

In other words, you don’t have to have a WordPress site to get it to work. With their newest update, it’ll run on Joomla, Drupal, or even a static HTML site right out of the box.

What am I referring to?
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August 24, 2010 By Dr. Patrick MacNamara 5 Comments

7 YouTube Tips Chiropractors Need to Know

It’s hard to believe that just over five years ago the founders of YouTube registered its domain name and began work on its site.

Now sitting at #3 on Alexa’s Top Sites list, YouTube today sees over 400 million visits worldwide on a monthly basis among its estimated 6 to 9 million channels.

But as a chiropractor, why should you care? More importantly, why should you care about YouTube marketing?
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August 18, 2010 By Dr. Patrick MacNamara 7 Comments

Snirk Can Manage Chiropractors’ Appointment Schedules Online

Any successful businessperson will tell you that their success is found in the system that runs their business. Without it, not only would they fail but chaos would ensue.

In the world of chiropractic, systems are a dime a dozen. I’ve seen systems that take chiropractors to seven-figure incomes and systems that don’t even cover personal expenses let alone business overhead.

Nevertheless, having an efficient system is paramount in today’s economy. There are just too many variables that can adversely affect your bottom line if you’re not paying attention. A proper system provides a solid foundation to grow any chiropractic practice into profitability. If you’d like to know my choice of system, please contact me and I’d be happy to share.

As more chiropractors turn to advanced technologies to run and manage their practices, one area I see many still struggle with is their appointment calendar. It doesn’t matter if they’ve purchased the most expensive office management software or downloaded it for free, chiropractic patients continue to miss their appointments while chiropractors struggle with follow-up.
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