July 7, 2011 By 4 Comments

How to Upgrade Your Chiropractic Blog to WordPress 3.2

WordPressOver Independence Day, Matt Mullenweg and his devoted WordPress Team released a major update to the extremely popular WordPress platform, version 3.2.

In today’s post, I’d like to walk you through three important steps you’ll need to take to make sure your upgrade goes smoothly.

But first, let’s get a little background on WordPress 3.2. According to Matt, WordPress has dedicated this release to noted composer and pianist George Gershwin.

Here’s what Mr. Mullenweg had to say about it …
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November 19, 2010 By 8 Comments

How to Schedule Your Chiropractic Blog Post For Later

One of the nicest features about WordPress is its easy-to-use dashboard. For many first time users, the intimidation of web publishing is quickly diminished once they see how similar things look to the typical text editor.

For example, if one remains inside the Visual Editor, toolbar icons are similar to the ones found inside Microsoft Word.

To align text, images, or videos, one simply selects what needs to be edited, clicks on the center icon, and voilà! … the changes are applied.

However, other aspects of the dashboard’s functionality are either found through additional study or by happenstance as one rummages around.
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November 11, 2010 By 6 Comments

How to Hyperlink Text Within Your Chiropractic Blog Posts

HyperlinkMaintaining a chiropractic blog is one of the smartest things chiropractors can do to market their products and services through the Internet.

Not only are blogs indexed more rapidly than most other sites, but they also provide ways for chiropractors to quickly announce upcoming events, promotions, and other happenings that are associated with their chiropractic practice.

If you’re new to this blog and are having difficulty wrapping your head around the above statement, then I highly suggest that you signup to receive my newest free ebook titled Why Chiropractic Blogs Should Be Chiropractors’ Internet Marketing Tool of Choice.

Within the ebook, you’ll discover the following:
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July 21, 2010 By 5 Comments

NetworkedBlogs Gives Chiropractors More Visibility on Facebook

If you’re new to blogging and not quite sure how to grab the attention of new readers, then I recommend that you start leveraging the power of social media networks like Facebook and Twitter.

As I’ve mentioned before, there are many methods chiropractors can use to get their chiropractic blog noticed. For example, tools like Twitterfeed, Google Socialize, Ping.fm, and TubeMogul are just a few.

But, before you start broadcasting your message, make sure your presence on Facebook and Twitter have been established.
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July 16, 2010 By 12 Comments

How to Create a Facebook Fan Page for Your Chiropractic Practice

As Facebook approaches 500 million users, chiropractors need to understand the importance of this global network and how to connect their practices with its members.

With around 50% of their active users logging in on any given day, people are spending over 500 billion minutes per month interacting with friends and loved ones.

In addition, people are also interacting with over 160 million objects (pages, groups, and events) with the average user connecting to 60 pages, groups, and events each month.

But, just having an account doesn’t guarantee chiropractic marketing success. Chiropractors need to implement other tools in order to connect prospects to business.
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June 28, 2010 By 23 Comments

How to Build a Facebook Landing Page for Your Chiropractic Practice

According to Alexa, Facebook’s traffic rank is #2 in the world. Obviously the #1 ranked site is Google but in other countries like Indonesia, Malaysia, the Philippines, and Singapore, Facebook is #1.

Because of Facebook’s rapid rise and stratospheric growth, rumors have been circulating that Google will soon launch “Google Me” just to make sure Facebook doesn’t usurp them.

Matter of fact, PCMag, referenced in the above link, must have seen the same tweet as I did on Saturday evening.
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February 3, 2010 By 9 Comments

How to Deliver Your Chiropractic Blog to Mobile Phones like the Android, BlackBerry, and iPhone with Ease

iphone-wordpressAccording to comScore, the number of people using mobile devices to access news and information online more than doubled from January 2008 to January 2009.

Since those numbers will only increase with time, it’s smart to start delivering your blog’s content in a more mobile-friendly format.

If you’ve ever accessed Next Generation Chiropractor via your iPhone, iPod Touch, Android or BlackBerry Storm, you already know that it’s optimized for those devices.

My secret?
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January 11, 2010 By 13 Comments

How to Tweet Your Chiropractic Blog Posts Using Google’s Feedburner Socialize Option

I‘ve been a big fan of Twitterfeed for quite some time. Matter of fact, it was the main way I fed blog posts into Twitter’s timeline.

Did you notice I said was?

You see, Google recently added the same option within their Feedburner service and it rocks!

Don’t get me wrong. It doesn’t have too many more features than Twitterfeed but just having the ability to link everything up within Google makes my life easier.
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November 12, 2009 By 4 Comments

How to Connect Your Twitter Account to Your LinkedIn Profile

twitterinThis past Monday, November 9, Reid Hoffman, Co-founder of LinkedIn, and Biz Stone, Co-founder of Twitter, announced the ability to update your LinkedIn status through Twitter.

For many, this is great news!

Why?

Because it liberates the end-user from having to login to their LinkedIn profile just to make status updates. The benefits from a business-to-customer as well as business-to-business standpoint are significant simply due to the fact that Twitter is one of the most utilized social media tools available today.

To watch the announcement and gain insight on how to activate your LinkedIn account via Twitter’s API, watch the following video:
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October 7, 2009 By 5 Comments

How to Feed Your Chiropractic Blog Posts into Twitter Using Twitterfeed

Using a blog to spread the word about chiropractic and your chiropractic services is one of the smartest things you can do today online as a practicing chiropractor. By harnessing the power of a blog, you can gradually establish yourself as the expert within the chiropractic field for your local community.

In my previous post, I presented a screencast that demonstrated how a blog should become the central hub for all of your online activities. I also covered the importance of leveraging the power of social media networks like Facebook, Twitter and YouTube. If you haven’t taken the time to view this informative screencast, I highly encourage you to do so.
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