by 15 Comments

10 Twitter Tips that will Transform Your Chiropractic Tweets

Like it or not, Twitter is here to stay. Adults are driving its growth and, according to Mashable, it can’t be stopped. So, as a chiropractor, entrepreneur and small business owner, you should maximize its power instead of ignoring it.

To help you ride the wave, I’ve put together ten tips that will transform your chiropractic tweets.

But, before we get started, remember this principle – information without implementation leads to depression, frustration and failure.

If you want to be successful, you’ve got to implement what’s being taught. So, if you can handle that, let’s dive in!
Continue Reading …

by 3 Comments

How to Integrate Your Chiropractic Facebook Fan Page with Twitter

post60-facebook-connectEver since Facebook acquired FriendFeed, I’ve been suspicious. Not fiscally but technologically. You see, my theory is that Facebook is like Wal-Mart — go for global dominance or die.

According to Alexa.com, they’re listed as the third most popular website just under Google and Yahoo. And, you can bet your bottom dollar that they have no plans of letting that rank slip to someone like Twitter.

However, it hasn’t been smooth sailing from inception. They’ve had a few hiccups and angered many a folk. Remember the backlash that ensued when they changed the interface. The outrage forced them to temporarily keep older aesthetics in place just to appease the masses.
Continue Reading …

by 8 Comments

How to Easily Organize Your Chiropractic Digital Life With Dropbox

As promised, I’ve created another screencast introducing the amazing service called Dropbox.

In today’s fast-paced world, efficiency is key to maximizing profits within your chiropractic business. Gone are the days of saving files to floppy disks and even flash drives. With services like Dropbox, you simply add files you’d like to share between computers to the cloud. Once added, you can link as many computers to your account so that no matter where you are you can quickly access the content.
Continue Reading …

by 4 Comments

How to Create a Twitter-Powered Forum for Your Chiropractic Blog

post42-tweetboard-blogAs you may well be aware of, Twitter is all the rage these day. Everybody from my cycling icon, Lance Armstrong, to President Barack Obama has embraced it.

Why?

Because it allows one to easily connect with others in real-time via your computer’s browser or mobile phone.

If you’re new to Twitter and are looking for tips on how to use Twitter effectively, I recommend you visit Grant Griffith’s blog and read through his excellent resource titled 30 Days of Twitter Tips and Hints. Once digested, you’ll be well on your way to becoming a well-informed Twitter user.

If you’ve been around Twitter for awhile, then the next step is to implement Twitter into your blog. There are several ways to do this but my personal NEW favorite is to thread Twitter conversations into my own blog to stimulate conversations and produce a more forum-like atmosphere.
Continue Reading …

by 1 Comment

How to Organize and Manage Your Social Media World

If you take a closer look at any successful business, you’ll find an extremely well-oiled machine. The foundation is built upon a system of efficiency that typically yields a high return on investment.

Checks and balances are in place to make sure that priorities are getting met and everyone is being productive. Without them, efficiency would decrease and ultimately the business’s bottom line would suffer.

As you invest more time and energy into promoting your practice online, you’ve got to come up with ways to streamline the process. The last thing you need is to add more tasks to the busyness of your day.

We’ve already discussed ways to update your social media platforms through Ping.fm and TubeMogul. However, you may be wondering if there’s a simpler way to organize, manage and view all of your accounts within one browser. Well, fortunately, there is and it’s called Flock.
Continue Reading …

by 5 Comments

2 Ways to Quickly Update Your Social Media Sites All at Once

In the world of business, time is money. Especially within a service-oriented business like chiropractic — if you aren’t seeing patients, you aren’t making money.

So, one of the questions you may be asking yourself is how can you afford to spend time in social media without losing money in your practice?

Let’s face it, if you manually monitored and updated each one of your social media accounts throughout the day, it would take too long to see the return-on-investment compared to a five-to-ten minute adjustment.

Stephen Covey once so eloquently stated, “Technology is a wonderful slave but a horrible master.”

My paraphrase is if you don’t know how to master technology, you’ll lose in this new era of internet marketing.

So, the key is to find efficient solutions to these problems that still allow you to communicate effectively through various platforms.
Continue Reading …

Play

Podcast: Play in new window