Facebook Page Redesign 2011: 2 Resources Chiropractors Can Use Now

Facebook PagesFacebook unveiled its new design for Pages last Thursday, February 10th. Even though there’s been a few groans from Page administrators, for the most part the redesign is being embraced quite well.

Personally, I really like the new redesign. It’s clean, less cluttered, and gives administrators much more flexibility with its platform.

But, if you’ve been using your Facebook Page correctly and have upgraded to the new design, you’ll instantly notice that tabs are no longer hip. Instead, everything has been shifted to the left-side column much like your personal Facebook profile page.

As stated, even though I really like the new redesign, it does present a small problem for those using a landing page. Since Facebook is deprecating the FBML app effective March 15th, the landing page tab feature that I wrote about in Why a Chiropractic Facebook Page is So Powerful isn’t working exactly as it should.

So, for the time being, I’ve changed the default landing page setting to my Facebook Page’s wall. This way new “Likes” will still be able to access my free eBook by clicking on the “Get My Free eBook” link.

However, once I update the code to the newly ordained iframe format, I’ll switch back to the way it should operate … as a true landing page.

Regardless, if you’re confused about all of the recent changes, I’ve put together two great resources that should help clear the mirky water. They are as follows:

Lastly, if you haven’t visited this blog’s Facebook Page and clicked on the “Like” button, please do so below …

NOTE: If you’re already a fan of Next Generation Chiropractor, the “Like” button above won’t show if you’re currently logged into Facebook.

Question: What do you think of the new redesign?

Let us know by leaving your opinion in the {comments} section below.

Comments

  1. says

    I’ve found myself in an interesting situation. When I did a redesign of my wordpress CMS, I installed the Facebook Like button as a plugin. This created an “administration interface” for my WordPress page, and I’ve been treating it as a regular Page in Facebook.

    Apparently, I can’t edit some of the basic information. For instance, I can’t set the category of my business. Facebook just treats my page as a page built for a blog.

    Sometimes, I will share a link to my page, http://www.facebook.com/St.George.chiro, and it will just redirect straight to my website. I’m not sure if I should continue to use it, or if I should create a separate page for Facebook interactions.

    Todd.

    • says

      I’d definitely disconnect the administration portion of the plugin and concentrate on building a strong presence on Facebook. Since Facebook is #2 according to Alexa, you’ll be able to generate some serious traffic from within their network.

    • says

      I agree, Dr. Burt. It can become frustrating. However, their new redesign is much more aesthetically pleasing to the viewer. Maybe they’re finished for awhile but don’t hold your breath. :-)

  2. says

    Thanks for your articles. Is there any urgency to add the landing page via FBML application before March 15th changes? It looks like we will be able to add the tabs and have similar functionality via the iFrame format. (A recent article from Todd Brown lead me to believe we would loose the ability to create the landing page after March 15)

  3. says

    Dr. MacNamara,

    Thanks for the links, I will have to install a landing page via FBMLand check out the new design. I actually came across another problem and I wanted to see what you thought. I originally setup my facebook fan page with the title Chiropractor Springfield, VA | Todd P. Sullivan, DC to optimize for Google and search rankings for my long tail keyword. Now that I have my new Verizon Iphone and I used the Facebook check in feature for my office and it searches for near by places, it comes back with my office name NOVA Chiropractic & Wellness Center. Once I am checked in if you click on my link for my office it takes you to an facebook page for NOVA Chiropractic & Wellness Center which is blank because I have been using the other fan page. Is there a way to merge the two or do I change the title of my original fan page to NOVA Chiropractic & Wellness Center. Ultimately I would like patients to be able to use in the check in feature for my office and it have integrated with my already established fan page.

    Sorry if it is hard to follow but I appreciate your thoughts.

    • says

      First of all, glad the links were useful. Just make sure you grab FBML and install it before March 15th. Otherwise, you won’t be able to install it after that date.

      Regarding your two different Facebook Pages, you can’t merge the two pages but you can delete one and focus on the other. The reason Facebook is pulling your other page into “checkin” is because that’s the legitimate name of your business.

      In other words, Facebook, as well as Google for that matter, looks at legitimate business names when using “checkin” functions. Keywords are great for optimization but since those keywords aren’t the real name of your business, “checkin” automatically defaults to the business’s name.

  4. says

    Dr. MacNamara, thanks for getting back to me. Do you think it is worth switching over my current facebook fanpage to my real office name fanpage. My only reason I am considering switching over is because people may be able to find my fan page easier each time they see my “check in” or if when my patients check in.

    • says

      Yes, that’d be the wisest thing to do. No matter who you use, whether it’s Facebook, Google, Foursquare, et cetera, location is and always will be based off of the legitimate name of one’s business.