How a Chiropractic Podcast Can Market Your Practice

Chiropractic blogs offer chiropractors many ways to promote and market their chiropractic practices. Whether it’s through simple text-based content or more feature-rich content like audio and video, chiropractic blogs built within the correct platform can handle whatever your innate throws its way.

With that said, some chiropractors may feel more comfortable recording their thoughts instead of typing them out via keyboard and mouse. If you fall within that category, then you need to begin a chiropractic podcast.

Speaking of podcasts, I was recently featured on the Find & Convert podcast hosted by Bernie Borges, CEO of Find & Convert. Check it out by clicking HERE!

There are many ways to create a podcast. But, before you start, you need to develop an editorial calendar similar to the one you use for writing blog posts.

If you’re not familiar with what an editorial calendar is, then read through Michele Linn’s excellent article titled How to Put Together an Editorial Calendar for Content Marketing. It’s jam-packed with great insight!

Once you have an editorial calendar in place and understand what topics you’ll be covering, you then need to consider what software, hardware, plugins, and accessories you’ll use to accomplish your goal.

As the saying goes, there are many ways to skin a cat. However, the following tips should get you started sooner than later:

• Shoot for a show length between 20-30 minutes.
• Keep topics moving, and limit topic coverage to 5-8 minutes.
• Try to use guests as a way to break up the conversation, pace, and tone of your shows.
• Use musical backgrounds (known as jingles) or other non-music interludes to transition between topics.

If you need an outline to follow on how your show should flow, consider these eight points:

1. Show intro monologue (who you are, what you’re going to talk about): 30-60 seconds
2. Intro music jingle (repeat for each show so listeners identify the jingle with your show): 30-60 seconds
3. Topic 1: 5 minutes
4. Topic 2: 5 minutes
5. Interlude (music or break): 30 seconds
6. Topic 3: 5 minutes
7. Topic 4: 5 minutes
8. Closing remarks (thank the audience for listening, thank guests, talk about the next show briefly): 2 minutes
9. Closing music jingle (suggest same as Intro music jingle): 2 minutes

For audio recordings, I prefer GarageBand but if you’re not on a Mac, a quick Google search should find what you need.

If you intend to submit your podcast to iTunes, first review the iTunes Extended Podcast RSS specification, which contains useful information on creating your podcast RSS file to work optimally in the iTunes Directory.

Once you’ve created your RSS file, your podcast is ready to be shared. To publish a podcast, you can either publish it through iTunes or use a plugin like Blubrry PowerPress or Podpress.

If you use iTunes, just open iTunes and select Store in the Source list. On the iTunes Store home page, click Podcasts, then click Publish Podcast and complete the form.

If you don’t want to use either of the methods mentioned above, then check out BlogTalkRadio.

As mentioned on their site, BlogTalkRadio allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone.

Receiving attention and acclaim from leading media outlets like USA Today, CNN.com, CNET.com, TechCrunch, FoxNews, and dozens more, BlogTalkRadio is revolutionizing social media and radio broadcasting and redefining what it means to have a conversation in an online environment. Launched in 2006, the network hosts and preserves millions of conversations and brings together like-minded individuals into diverse online communities.

For leading brands such as PepsiCo, Wal-Mart, and Ford Motor Company, BlogTalkRadio’s proprietary technology and broad network of loyal listeners delivers a breakthrough solution for social media and conversational marketing.

Blending elements of traditional telephony, blogging, broadcast talk radio, streaming audio/video, Internet chat and podcasting, and featuring a broad syndication network, the highly-scalable BlogTalkRadio platform makes it easy for individuals and corporate users to publish, consume and share content.

Regardless which platform you use, hosting a chiropractic podcast can put you on the map as an authority within your profession. Not only will your patients appreciate the extra content but you’ll potentially gain notoriety among fellow colleagues.

Several of you may notice that I have a podcast that apparently isn’t updated as one frequently should. For clarification, my original goal was to transform old blog posts into audio counterparts for added choice and consumption. Even though I’ve only completed a few, stay tuned because new episodes will be on their way in the near future.

Question: Do you have a podcast? How are you promoting it to your patients and community?

Let us know through the {comments} section below.