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How the Scribe WordPress Plugin can Simplify Your Chiropractic Blog’s SEO

SEO Copywriting Made Simple

Whether you’re new to Next Generation Chiropractor or have been with me since the beginning, you’ll quickly understand that a blog should be the hub of all your online activities — there simply isn’t a more powerful online platform available to chiropractors than a blog to effortlessly, efficiently and effectively promote their products and services.

With that said, building a blog requires a great deal of work, passion and foresight.

In other words, you can’t expect to launch a blog and see results overnight. It takes time to develop your voice, your brand, your community and your content.

However, if done correctly, your business can be richly rewarded by Raving Fans well into the future.

Two Powerful Principles

In previous posts, I’ve explained how content is king and why writing keyword-rich, niche-specific content is critical.

If you don’t focus on those two principles, you’ll never taste success from your chiropractic blog.

Having the Proper Framework

Outside of those two principles, you also need to make sure your chiropractic blog is built within the proper framework.

In other words, the theme you choose for your chiropractic blog is absolutely vital.

Now, I understand that chiropractors can download thousands of free themes from WordPress until they’re blue in the face.

However, the question is can they take that theme and quickly publish content that consistently lands them on the first page of Google?

I think not.

But you’ll have a much greater chance if you are using either Headway or Thesis.

Both Headway and Thesis are professional themes built for professional bloggers. When you take a look around the blogosphere, everyone from Brian Clark to Grant Griffiths is using one of the two aforementioned themes.

What Theme are YOU Using?

So, your first line of business — purchase either Headway or Thesis if you’re serious about being found.

TIP: If you choose Developing Others to build your chiropractic blog, simply request either theme and I’ll be more than happy to customize it for you. :-)

For OPTIMAL Results, Pimp Your Blog Out With This!

Outside of your blog’s theme, there are other tools available to win the search engine optimization war. One that I wouldn’t be without is a plugin called Scribe.

As the creators of Scribe state, here’s how Scribe makes SEO copywriting simple:

In the old days, a scribe was a writer entrusted to record the most valuable and important information for kings, nobles, and cities.

These days, Scribe helps writers create content that gets found online, and that’s become as valued and important as any old scroll or parchment.

Scribe is an SEO software service for WordPress that analyzes the content of web pages, blog posts, online press releases, you name it… at the click of a button.

The Scribe API then reports back to the WordPress interface and tells web writers, bloggers, affiliate marketers, and small business owners how to tweak their content to get more search engine traffic, all while maintaining quality reader-focused copy.

It’s like having an SEO expert as an editorial assistant.

What’s innovative about Scribe is in the way it differs from typical SEO tools. Instead of asking you for a keyword phrase and then pushing you to construct content around it, Scribe:

  • Analyzes what you’ve already written, preserving your natural flow
  • Reveals what search engines will think you’re writing about
  • Suggests changes to better reflect the language searchers are using
  • Guides you through remaining content elements based on SEO best practices

With Scribe you’ll:

  • Optimize content faster
  • Eliminate guesswork about keywords
  • Employ SEO best practices
  • Preserve maximum readability
  • Increase targeted traffic!

While other platforms are on the way, right now Scribe works through a WordPress plugin combined with an API (tech jargon for saying one piece of software talks to another). The Scribe API key you’ll receive when you sign up allows you to tap into the Scribe content optimization algorithm on our servers right from your WordPress interface.

Scribe works with WordPress if you’re able to fill in a custom title tag and meta description for the post or page. While Scribe was originally developed for Thesis Theme for WordPress users, it also works with the free All in One SEO plugin, the Hybrid theme, and the Headway theme.

At Next Generation Chiropractor, I’ve been putting Scribe through its paces and have to say that it’s now my absolutely favorite plugin.

If you choose not to use Scribe as a plugin, you can still access all of Scribe’s power through their online dashboard.

As described above, by simply adding your custom title, description and META tags, Scribe will analyze your blog’s content and grade it based off of stringent SEO criteria.

If you don’t receive a 100%, Scribe will also give you tips on what to focus on, what tags are relevant and how to rewrite your content that’ll produce a perfect score.

So, if you’re looking for a simpler way of beating the SEO war, I highly recommend that you sign up for Scribe TODAY! It’ll be worth every penny you invest!!

SEO Copywriting Made Simple

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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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About Dr. Patrick MacNamara

Patrick MacNamara is an Apple aficionado, chiropractor, professional consultant, social media advocate and expert in web design and development. Learn more about him here and connect with him on Facebook, Google+, LinkedIn, Twitter, and YouTube.

Comments

  1. Dr. MacNamara,

    I just started using Scribe a few weeks ago and I have to say I am very impressed. It makes the SEO portion of blogging so easy by instantly optimizing your blog post for search engines. I highly recommend this service for chiropractors looking to take they blog to the next level.

    Todd P. Sullivan, DC

  2. Dr. Sullivan :: It is an amazing tool!

    One of the features I like is its ability to capture the primary keywords of each post. By focusing on those keywords, one has a better chance of higher page ranking within Google’s SERPs.

    Thanks for your input.

Trackbacks

  1. [...] mentioned in my previous post, in order to be found on Google and other major search engines, you must write keyword-rich, [...]

  2. [...] and allow you to concentrate on writing valuable content instead. For more information, check out How the Scribe WordPress Plugin Can Simplify Your Chiropractic Blog’s SEO and Screencast Saturdays: How Scribe Strengthens Your Chiropractic [...]

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