With technology advancing at such a blistering pace, it sometimes seems impossible to keep up. From software updates to social media networks, a day doesn’t go by where innovation rests.
As an entrepreneur, one of the keys to success in this new digital world is to not only be cognizant of change but also be willing to adapt, test and then implement when the technology makes your life more efficient and effective.
One of the areas I believe chiropractors have either ignored or missed is video conferencing. Companies like Skype, WebEx, and ooVoo make it insanely simple to connect with patients in a new and fresh way.
For example, take your typical patient orientation class. Instead of having patients travel into your office for a second time in one day, how about offering those patients the ability to sit in on your patient orientation class via video from the comfort of their own homes?
Today’s technology allows you to do so.
Matter of fact, you can even share presentations you’ve already created while simultaneously staying front and center via video.
The possibilities are endless.
There are many companies out there that specialize in these services but one that I’ve used successfully over the last year or so is TokBox .
TokBox is the simplest, most engaging way for you to connect face-to-face with up to twenty of your patients at once. And, the best part is that it’s FREE!
Once signed up, you’ll also enjoy the following benefits:
- There are no software downloads needed.
- You can invite people to video chat via instant messaging and social media networks.
- You can share videos, presentations and documents.
- You can engage your audience even more through text chats.
- You can record and send video messages to all participants before and after the presentation.
Plus, if you need more capabilities, you can upgrade to their Moderation package at only $9.99 per month. With the Moderation package, you simply gain more control.
Here are the benefits you receive with the upgrade:
- You can control who joins and who remains on the call.
- You can silence the audio of participants.
- You can control media sharing.
So, if you want to move your practice into the 21st Century, why not start incorporating video conferencing into the mix?
Once you see how simple it is, it’s very unlikely you’ll go back to the way you’re currently doing things.
Question: If you’ve already been using this technology, what experiences have you had both good and bad?
Share below in the {comments} section.
About Dr. Patrick MacNamara
Thanks, Dr. MacNamara,
This is a great example of leveraging technology to become more productive and efficient both for the doctor but also for the patient.
Dr. Sullivan :: I’m glad you found value in the post.
I’m also thankful for your loyalty to this blog. Your participation isn’t taken for granted and it’s readers like yourself that propels me forward!
Dr. MacNamara,
I’ve experienced a lot of echo when trying to use Tokbox. Do you also have that problem? I’ve found that Skype has better and more consistent quality, but the disadvantage is no multi-user video chat. I would love to take advantage of that feature in Tokbox, but have yet to figure out a way around the echo issue.
Lori :: You can eliminate the echo effect with Tokbox by using a USB microphone/headset. That should take care of the problem.
If it doesn’t, make sure you check your bandwidth through your ISP. If your bandwidth is limited, it can also affect performance.
Thanks for stopping by the site!
Dr. MacNamara,
Thanks for your suggestion. I figured the use of a headset would probably take care of the problem. I’ll have to give it a try.
Great site! You’ve got a lot of valuable information here for anyone wanting to take the plunge into social marketing. Your hard work at gathering all this info is greatly appreciated!
Dr. MacNamara,
I’m so glad you’ve been able to incorporate TokBox into your practice. We’re working hard to improve that echo. I’d definitely recommend getting as many participants on headphones as possible, as this almost completely eliminates the problem.
Please reach out and shoot me an email if you have any questions or feature ideas. We’re really excited about TokBox in the medical space. Looking forward to hearing from you.
Best regards,
Andrew Dudum
Product Manager, TokBox
[email protected]
Mr. Dudum :: Thanks for the tips and suggestions!
Tokbox has been an amazing service and has helped break down communication barriers that were impossible for me just a few years back.
Regarding feature ideas, I’ll shoot you an email with my thoughts.
In the interim, thanks for stopping by my blog and taking the time to join in on the conversation. It’s impressive that you’d take the time to do so but also confirms my choice in the very competitive video conferencing field.