How to Build WordPress Landing Pages that Work

Did you know that half of small businesses don’t have a website?

Think about that for a moment…

In our highly-connected world, 1 out of 2 or, more accurately, 51% of small businesses in the United States DO NOT have a website to promote their products and services.

Apparently in Australia the percentages are higher. According to Dynamic Business, two out of three Australian small businesses don’t have a website.

That doesn’t even make sense!

How on earth do you expect to generate more business in today’s digital age if your business isn’t online?

My purpose with Next Generation Chiropractor has and always will be to train chiropractors on how to use the Internet and social media to market their chiropractic practices.

For the other 50%, I encourage you to check out my chiropractic web design services that’ll help get you started online correctly.

For those that ARE online, listen up!

If your current website isn’t generating leads, then what’s the point of being online?

Truth hurts sometimes.

And truth be told, no one cares about you!

Before you click away, please hear me out.

When a prospective patient sits behind their computer screen and types in to Google how can I get rid of my migraine headaches, they’re not looking for a website that lists your qualifications, features a fancy spinning spine, or trys to sell them on why your the best chiropractor living.

They don’t care about your advanced diplomate degrees or whether you’re a mixer or straight chiropractor.

All they care about is finding a solution for their problem.

So if your website doesn’t address their wants, needs, and desires, you lose!

You not only lose the opportunity to correct their subluxations but also to educate them on the importance of chiropractic — not just for pain relief, either, but for life!

So how does one go about meeting the wants, needs, and desires of prospective patients?

Great question!

But the answer is beyond the scoop of today’s post.

If you’d like an in-depth, personal evaluation of your current web strategy, I’d recommend you start here.

Plus, I’ve written numerous articles about this dilemma that can easily be found within the Archives.

HINT: Start within the Blogging Concepts category.

Once you digest and understand the purpose of having a website, you need to start implementing the tools that allow you to accomplish your goals.

Premise for WordPress

One of those tools is Premise for WordPress.

If you’re not a web designer, Premise allows you to quickly and effortlessly create landing pages within your WordPress website (no matter what theme or framework your current site is built in).

For those that don’t understand the terminology, a landing page, aka “squeeze page”, is a specialized web page that visitors are directed to for the sole purpose of capturing their name and email address.

Once captured, these highly-targeted leads can be marketed to from now until eternity as long as they stay on your list.

Here’s how Premise takes the pain out of landing page creation:

Premise

Quickly create sales, email, video, SEO, tabbed, and pricing pages
Works with any WordPress theme
1,100+ custom graphics by Rafal
Point-and-click design controls

Premise

Copywriting advice inside WordPress
Tips and templates for each page type
Ebook: The Premise Copywriting Approach
Ongoing copywriting seminars

Premise

Easy split-testing from WordPress
Google and Visual Website Optimizer
Built-in SEO controls
Conversion optimization seminars from industry experts

Pretty sweet, huh?

If you need more information, then visit Premise and walk through their features, showcase, FAQ, and pricing so that you’ll have a better understanding of what they provide.

Dollar-for-dollar, you won’t find a better way to create powerful landing pages for your chiropractic WordPress website.

Question: Are you using landing pages on your current website to capture leads?

If not, why not?

Leave your thoughts in the {comment} section below.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”