“What’s the difference?”, you ask.
Well, for starters, unlike Pages which can be seen by the general public, you’re required to have an account with Facebook in order to access them. However, once signed in, you can join up to 300 groups and create up to 200 groups related to whatever topic you choose.
In other words, Groups can be based around shared interests, activities, or anything you like. The Groups application page displays your recently updated groups as well as groups your friends have joined recently.
Since you can create 200 Groups, the sky is the limit on what focus you’d like each Group to have.
For example, as you’re building your prospect list, studying your market’s demographics and analyzing your market’s top keywords via Google or WordTracker, you can build very focused, niche-based Groups from this data.
You can build and create a Group for fibromyalgia sufferers, chronic headache sufferers, people with low back pain, et cetera.
One major point is to use keyword-rich, demographically-based titles for both your Facebook Pages and Groups. If you don’t complete this extremely important step, you won’t rank high within Google’s SERP, your target audience will be too large and you won’t be able to effectively reach your local prospects.
Now, there’s nothing wrong with going beyond your city or town, but since you’re not BJ Palmer or Clarence Gonstead, the likelihood of someone flying in from across the country or globe to make an appointment is small to nonexistent.
So, be practical and, initially, stick with your local market.
Also, remember, marketing is not a science but an art. You need to test small before you go big. Fortunately for you, the above marketing tips won’t cost you a dime, just time to create the Page and Groups.
The next step for you requires action. Don’t just sit around and do nothing. Read, study and learn about the benefits of social media.
It’s a daily process which requires commitment. However, you’ll benefit greatly by having the upper hand.
Remember, less than 1% of chiropractors even utilize or have a blog. With knowledge comes power. Use this power to tap into other resources that can add significantly to your practice’s bottom line.
To wrap up this series, I’ve included more Facebook resources for you to peruse at the end of this post. I trust you’ll find them educational and worth your time.
Also, I’ve included a video that concludes this series on a lighter note. No pun intended!
But, before I bolt, make sure you add me as a friend on Facebook. I’d like to keep up with your endeavors and see what incredible things your innate leads you to create.
Until next time, have an awesome weekend!
Other web resources:
1. Inside Facebook
2. Running Your Blog Comments through Facebook Connect
3. Facebook Groups vs. Facebook Pages
4. How to Use Facebook
5. Ten Facebook Tips for Power Users
6. 20 Facebook Tips/Tricks You Might Not Know
7. How to Turn Visitors into Raving Fans
8. How to Develop a Facebook Page that Attracts Millions of Fans