How to Increase Authority Using Google+

Google PlusOnline authority is a big deal. It not only helps your blog’s PageRank but also builds credibility with both your audience and major search engines.

Don’t believe me?

Then explain to me why Google consistently refreshes its search algorithm. I assure you, it’s not for kicks and grins!

Instead, it’s Google’s way of refreshing its system. In other words, it’s their attempt toward accurately indexing content linked to the original authors. By doing so, original authors get credited with higher PageRank whereas scrapers get dumped.

With the beta introduction of Google+ linked with +1s, Google can now more fully test a system of site ownership using those two entities.

In a nutshell, Google allows site owners to attribute authorship by linking their Google+ profiles to their blogs and vice versa.

Here’s how it works …

Note: You must have a Google+ account before the following steps will work.

1. Setup your Google Profile and add a quality professional image of yourself.

2. Prepare your Google Profile URL for author attribution.

     To do this, you’ll need to take your Google Profile URL and change it from ‘plus’ to ‘profiles’.

     Here’s an example using my Google Profile URL:

     My Plus URL: https://plus.google.com/102745142676228168678/

     My Profile URL: https://profiles.google.com/102745142676228168678/

NOTICE: All you do is replace the word ‘plus’ with ‘profiles’.

3. If it’s not already present, add an “About” page to your blog or website.

4. Insert the code rel="me" in your ‘profiles’ link within your “About” page.

     Here’s how my link looks:

<a href="https://profiles.google.com/102745142676228168678/" rel="me">Patrick MacNamara</a>

Notice: The rel="me" is critical for Google to see in order to assign author attribution.

5. Add a link to your “About” page to all pages.

     Here is how the links should look:

<a href="http://www.website.com/about-you/" rel="author">About YOUR NAME</a>

Notice: The rel="author" is important for Google to see in order to assign each page author attribution. Also, make sure you include the actual URL of your website and not the example I used.

6. Next, login to your Google+ profile and include your “About” page in the custom links section.

     Make sure you check the box that states “This page is specifically about me.”

7. Test your links using Google’s Rich Snippet Testing Tool found at http://www.google.com/webmasters/tools/richsnippets

     You should see something similar to this:

Google's Rich Snippet Tool

 

8. Ping Google to recrawl your site using either the Google (XML) Sitemaps Generator WordPress plugin or by visiting Pingoat.

That’s it!

Your blog should now be linked to your Google+ profile and you should be verified as the author of your content with Google.

Another nice feature is that the image you use with your Google+ profile will now show up next to search results for you and your website.

Any questions?

If so, please leave them in the {comments} section below.

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Comments

  1. says

    Thanks for the information Dr. MacNamara! Took me a little while (30 minutes) but I got it to work. Just had to switch over and start using wordpress’ custom menu function (since I’m using Headway I never needed to use the custom menu function before) so I could add the rel=author attribute to the site’s navigation link to get it to work properly.

      • says

        No apologies Dr. MacNamara. I completely understand that since your readers may or may not be using Headway adding theme-specific information might confuse some of them. As far as being able to figuring it out all credit goes to you since you’re the one who taught me everything I know!

  2. Dr Ed says

    Of course all the Google + hype doesn’t help unless you can actually get signed up. Good way to kill the buzz. Looking forward to it, eventually.

  3. says

    Dr. MacNamara I have a question: I had to change my Google+ profile name since Google decided that “Names that include indications of membership in a profession are not allowed.” see: Your name and Google+ Profiles. Does it matter that the text in my name on my site’s about page which is linked to my Google+ profile with the rel=”me” attribute doesn’t match exactly?

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