If you’re new to blogging and want to get started tracking statistics on your chiropractic blog, then one of the first things you need to do is install an analytics footer script within your WordPress software.
There are different analytic scripts available but the most widely used is Google Analytics.
According to Wikipedia, Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website.
Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites.
To use it is just a matter of activating Google Analytics within your Google account, connecting your blog’s web address to the Google Analytics database, agreeing to Google’s Terms of Service, and then copying and pasting Google’s customized analytics code directly into the footer script module of the aforementioned themes.
If you’re using a professional theme like Headway or Thesis, then installing the required footer script is a breeze.
If your particular chiropractic blog’s theme doesn’t have a footer script option built within the theme, then you’ll need to copy and paste the footer script into the index.php file.
If you don’t know how to do this, I recommend you contact your webmaster so that you don’t mess up your site.
In today’s screencast, I’ll walk you through how easy it is to install Google Analytics code directly into a chiropractic WordPress blog that’s using the Thesis theme.
I trust you’ll find this tutorial useful as you continue to build your chiropractic presence online. Enjoy!
If you have further questions or comments, please leave them in the {comments} section below.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
About Dr. Patrick MacNamara
Dr. Patrick MacNamara, I really admire the effort you put in to helping chiropractors up on their feet with blogging and web marketing. Just by reading you blog they can save a fair bit of money.
I myself went with having professional IT support (that was before I found your blog) and he basically has done the things that you cover in your blog. Luckily for me IT support is a lot cheaper here in Asia than in US.
To all of you reading this blog, its a goldmine for info.
Dr. Kalla :: Thanks for the kind words. I do appreciate them!
And, yes, you are correct. If more chiropractors knew about this site, the more money they’d save on both IT and marketing expense. That’s the purpose of my blog from the very beginning — to educate chiropractors on how to use blogs and social media to market and grow their practices.
If I can positively impact just one chiropractor, then I’m heading in the right direction.
All the best to you in Asia!
Google Analytics is by far the best web tracking software out there. And I love that it is free!
Dr. Beck :: I can’t add much more to the conversation except AGREE!