Mobile marketing for chiropractors is a new concept. Matter of fact, within the circle of chiropractors I associate with from around the world, I can only think of a handful that are doing it.
Why?
Because they’re innovators.
Innovators, as Geoffrey Moore points out in his book Crossing the Chasm, pursue new technology aggressively.
Matter of fact, they seek them out before others — even before a formal marketing program has been launched. This is because technology is a central interest in their life, regardless of what function it is performing.
The beauty about Innovators is that they’re always on the ground floor. It’s not crowded, they can test the waters before the masses do, and handsomely profit from their foresight.
The Technology Adoption Lifecycle by Dr. Geoffrey A. Moore
Mobile marketing is for Innovators. It’s new, untapped, and an Innovator’s dream. Its potential for increased business far exceeds its close relative, the Internet.
Why?
Because more people connect through mobile devices than traditional desktop or laptop computers.
And, with the segregation of the user’s experience being bounced between emails, text messages, tweets, Facebook status updates, Internet surfing, Angry Birds, and whatever other favorite app suits their fancy, mobile ads become even more important since they’ll have a captivated audience.
But how does a chiropractor kick off a chiropractic mobile marketing campaign?
Through Mobile Marketing for Chiropractors.
Mobile Marketing for Chiropractors takes the guesswork out of mobile marketing. You simply pick your plan, answer a few questions on the type of ad you’d like to run, fund your ad, and allow us to do the rest.
Here are the type of ads you can run:
1. A mobile banner ad that links to a specific website page, aka a landing page. This type of ad works great if your goal is to capture names and email addresses.
2. A Click-to-Call mobile banner ad. This type of ad works great if your goal is to have calls routed immediately to your chiropractic office once the prospect clicks on the ad.
3. A Click-to-Map mobile banner ad. This type of ad works great if your goal is to have clicks routed to the location of your chiropractic office via Maps built-in to every smart phone device.
How the program works:
1. Select your plan. HINT: Most chiropractors start with the Starter Plan. This allows the doctor the ability to test their market pennies on the dollar in order to determine what works the best.
2. Login to the Members Area.
3. Fill out and submit the brief questionnaire on the type of ad you’d like to run.
4. Fund you ad campaign through the Members Area.
5. Sit back and let us do the rest.
6. We’ll contact you to finalize the headline for your ad.
7. We’ll schedule the ad to run based off of the times you designate.
8. We’ll send a report that breaks down the ads stats and performance.
It’s that easy!
So, if you’re an Innovator, now’s the time move! Get started by visiting Mobile Marketing for Chiropractors today!
Have more questions?
Leave them in the {comments} section below.
About Dr. Patrick MacNamara
Wow! What great marketing info. Thanks for posting the Technology Adoption Lifecycle. So many people think it is the smartest people that succeed when in fact it is the ones that adapt to change the fastest.
You’re welcome, Dr. Hedrick. I’m glad you found the information useful. And, you are correct — the early bird gets the worm!
By the way, we just returned from Virginia Beach. It was one of many stops we made during our summer vacation. We loved it!